Ruhai Wu

Dr. Ruhai Wu

Associate Professor

Marketing

Faculty

CONTACT INFORMATION

BIO

Ruhai Wu is a tenured associate professor in marketing at DeGroote School of Business. He received Bachelor and Master of Finance from Tsinghua University, China, and Master and Ph.D. of Economics from University of Texas at Austin. His research expertise is in industrial and retail marketing strategies including pricing, advertising, channel relationship, online customer relationship management, and platform management. In his recent research projects, Dr. Wu uses game theoretical models and empirical methods to study platforms’ pricing and management strategies in sharing economies, location-based price competition in mobile marketing, and WOMs manipulation in social commerce. His research has been published in top journals in Marketing, Information System, and Operation Management. He has received multiple competitive research grants from prestigious granting agencies including the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Natural Sciences and Engineering Research Council of Canada (NSERC). His teaching interests are closely aligned with his research interests. He teaches Marketing Management, Digital Marketing, and Marketing Research Methodology at both undergraduate and graduate levels. He regularly supervises doctoral students.

JOURNAL PUBLICATIONS

July 2015

Production Cost Heterogeneity In The Circular City Model

JOURNAL : OPERATIONS RESEARCH LETTERS

CONTRIBUTORS: Mei Lin, Ruhai Wu
April 2012

A Generalized Model Of Partial Resale

JOURNAL : DECISION SUPPORT SYSTEMS

CONTRIBUTORS: Ruhai Wu, Xianjun Geng
March 2011

Integrating Production Costs In Channel Decisions

JOURNAL : JOURNAL OF RETAILING

CONTRIBUTORS: Ruhai Wu, Suman Basuroy
April 2007

Profiting From Partial Allowance Of Ticket Resale

JOURNAL : JOURNAL OF MARKETING

CONTRIBUTORS: Xianjun Geng, Ruhai Wu

Practicing Partial Resale On The Internet: Scalping, Resale Structure, And Firm Profit

JOURNAL : 2008 WORKSHOP ON INFORMATION TECHNOLOGIES AND SYSTEMS, WITS 2008

CONTRIBUTORS: R Wu

OTHER PUBLICATIONS

January 2016

Seller Manipulation Of Consumer Reviews Under Competition

CONFERENCE : 2016 49TH HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS)

CONTRIBUTORS: Ruhai Wu, Chun Qiu