Patricia Wakefield

Patricia Wakefield

Associate Professor

Health Policy & Management




Professor Wakefield’s research interests include: consumer information search; decision making and coping; marketing and service delivery in health care; supportive care for patients; teams and their use in healthcare and academia. She has particular interests in health service delivery systems in mental health services and in addressing the needs of long term cancer survivors. Dissertation: Consumer Coping in Really High Risk, High Stress Settings: The Roles of Social Support in Complex Health Situations, examined the information seeking behaviour and social support systems of advanced stage head and neck cancer patients. She currently teaches courses at the graduate level in Health Care Marketing, Health Management Foundations, Introduction to Healthcare. She has also taught Marketing Research, SPSS Data Analysis, and Advertising and Promotion at both undergraduate and graduate levels. While a Doctoral student, she served as a Teaching Assistant (TA) in Kobe, Japan for MBA courses in Marketing Management and Operations Management as part of Boston University’s International Management Program; and provided tutorials to undergraduate and graduate students in statistical analysis using SPSS. Also at BU at the MBA level, she coached students on presentation skills and was TA for Field Studies in Non-Profit Management. She has extensive management experience in the man-made fibres industry and the energy services industry, and as a marketing consultant.