Manish Kacker

Dr. Manish Kacker

Associate Professor

Marketing

Faculty

CONTACT INFORMATION

BIO

Dr. Kacker’s interests revolve around addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business. His primary area of interest is in addressing substantive and methodological questions pertaining to the design and management of interorganizational exchange relationships in marketing, with a particular interest in issues of structure, strategy and performance in franchise systems. Other areas of interest in marketing strategy include the marketing-finance interface and organizational and consumer adoption and use of new products and technologies.

JOURNAL PUBLICATIONS

2014

Franchisors On LinkedIn: Determinants And Outcomes Of Adoption And Use Of A Multipurpose Social Media Network

JOURNAL : 28TH ANNUAL CONFERENCE OF THE INTERNATIONAL SOCIETY OF FRANCHISING

CONTRIBUTORS: M Kacker

OTHER PUBLICATIONS

1997

Growing A Franchise System: Structure And Strategy

CONTRIBUTORS: M Kacker