Manish Kacker

Dr. Manish Kacker

Associate Professor

Marketing

Faculty

CONTACT INFORMATION

BIO

Dr. Kacker’s interests revolve around addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business. His primary area of interest is in addressing substantive and methodological questions pertaining to the design and management of interorganizational exchange relationships in marketing, with a particular interest in issues of structure, strategy and performance in franchise systems. Other areas of interest in marketing strategy include the marketing-finance interface and organizational and consumer adoption and use of new products and technologies.

JOURNAL PUBLICATIONS

April 2016

How Firm Strategies Impact Size Of Partner-Based Retail Networks: Evidence From Franchising

JOURNAL : JOURNAL OF SMALL BUSINESS MANAGEMENT

CONTRIBUTORS: Manish Kacker, Rajiv P Dant, Jamie Emerson, Anne T Coughlan
June 2014

Franchisors On LinkedIn: Determinants And Outcomes Of Adoption And Use Of A Multipurpose Social Media Network

JOURNAL : 28TH ANNUAL CONFERENCE OF THE INTERNATIONAL SOCIETY OF FRANCHISING

CONTRIBUTORS: M Kacker, R Perrigot
November 2009

Preparing For The Adoption Of The New Arrival

JOURNAL : GFK MARKETING INTELLIGENCE REVIEW

CONTRIBUTORS: Raquel Castaño, Mita Sujan, Harish Sujan, Manish Kacker
June 2008

Managing Consumer Uncertainty In The Adoption Of New Products: Temporal Distance And Mental Simulation

JOURNAL : JOURNAL OF MARKETING RESEARCH

CONTRIBUTORS: Raquel Castaño, Mita Sujan, Manish Kacker, Harish Sujan
June 2006

Temporal Distance And The Adoption Of New Product: The Why And How Of Adoption

JOURNAL : TULANE UNIVERSITY

CONTRIBUTORS: R Castano, M Sujan, M Kacker, H Sujan
November 2002

Informants In Organizational Marketing Research: Why Use Multiple Informants And How To Aggregate Responses

JOURNAL : JOURNAL OF MARKETING RESEARCH

CONTRIBUTORS: Gerrit H Van Bruggen, Gary L Lilien, Manish Kacker
June 2001

REPORT SERIES RESEARCH IN MANAGEMENT BIBLIOGRAPHIC DATA AND CLASSIFICATIONS

CONTRIBUTORS: Gh Van Bruggen, M Kacker, C Nieuwlaat

OTHER PUBLICATIONS

July 2017

Performance Impact Of Distribution Expansion: A Review And Research Agenda

CONTRIBUTORS: J Hibbard, M Kacker, F Sadeh
September 2016

The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-Analysis

CONTRIBUTORS: F Sadeh, M Kacker
2012

Antecedents Of Early Adoption And Use Of Social Networks For Stakeholder Communications: Evidence From Franchising

CONTRIBUTORS: Rozenn Perrigot, Manish Kacker, Guy Basset, Gérard Cliquet
June 2007

A Cointegration Analysis Of The Correlates Of Performance In Franchised Channels

CONTRIBUTORS: Rp Dant, M Kacker, At Coughlan, J Emerson
August 2000

Informants In Organizational Marketing Research

CONTRIBUTORS: Gerrit Van Bruggen, Gary Lilien, Manish Kacker
June 1997

Growing A Franchise System: Structure And Strategy

CONTRIBUTORS: M Kacker