Dr. Manish Kacker
Associate Professor
Marketing
CONTACT INFORMATION
BIO
Dr. Kacker’s interests revolve around addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business. His primary area of interest is in addressing substantive and methodological questions pertaining to the design and management of interorganizational exchange relationships in marketing, with a particular interest in issues of structure, strategy and performance in franchise systems. Other areas of interest in marketing strategy include the marketing-finance interface and organizational and consumer adoption and use of new products and technologies.
JOURNAL PUBLICATIONS
September 2023
Franchising Structure Changes And Shareholder Value: Evidence From Store Buybacks And Refranchising
JOURNAL : JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
CONTRIBUTORS: Anna Sadovnikova, Manish Kacker, Saurabh Mishra
July 2020
Performance Implications Of Using Signaling And Screening For Expanding Interfirm Business Networks: Evidence From Franchising
JOURNAL : INDUSTRIAL MARKETING MANAGEMENT
CONTRIBUTORS: Farhad Sadeh, Manish Kacker
February 2020
Antecedents Of Locus Of Causality Attributions For Destructive Acts In Distribution Channels
JOURNAL : JOURNAL OF BUSINESS RESEARCH
CONTRIBUTORS: Hadi Eslami, Manish Kacker, Jonathan d Hibbard
April 2018
Quality Signaling Through Ex-ante Voluntary Information Disclosure In Entrepreneurial Networks: Evidence From Franchising
JOURNAL : SMALL BUSINESS ECONOMICS
CONTRIBUTORS: Farhad Sadeh, Manish Kacker
May 2016
Retailer Use Of A Professional Social Media Network: Insights From Franchising
JOURNAL : JOURNAL OF RETAILING AND CONSUMER SERVICES
CONTRIBUTORS: Manish Kacker, Rozenn Perrigot
April 2016
Kacker Et Al.
JOURNAL : JOURNAL OF SMALL BUSINESS MANAGEMENT
CONTRIBUTORS: Manish Kacker, Rajiv p Dant, Jamie Emerson, Anne t Coughlan
April 2013
Specific Investments In Franchisor–franchisee Relationships: A Model
JOURNAL : JOURNAL OF INTER-ORGANIZATIONAL RELATIONSHIPS
CONTRIBUTORS: Manish Kacker, Ruhai Wu
October 2012
Antecedents Of Early Adoption And Use Of Social Media Networks For Stakeholder Communications: Evidence From Franchising*
JOURNAL : JOURNAL OF SMALL BUSINESS MANAGEMENT
CONTRIBUTORS: Rozenn Perrigot, Manish Kacker, Guy Basset, Gérard Cliquet
November 2009
Preparing For The Adoption Of The New Arrival
JOURNAL : GFK MARKETING INTELLIGENCE REVIEW
CONTRIBUTORS: Raquel Castaño, Mita Sujan, Manish Kacker, Harish Sujan
June 2008
Managing Consumer Uncertainty In The Adoption Of New Products: Temporal Distance And Mental Simulation
JOURNAL : JOURNAL OF MARKETING RESEARCH
CONTRIBUTORS: Raquel Castaño, Mita Sujan, Manish Kacker, Harish Sujan
2006
Temporal Distance And The Adoption Of New Product: The Why And How Of Adoption
JOURNAL : TULANE UNIVERSITY
CONTRIBUTORS: R Castano, M Sujan, Manish Kacker, H Sujan
June 2005
The Impact Of Channel Function Performance On Buyer–seller Relationships In Marketing Channels
JOURNAL : INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
CONTRIBUTORS: Gh Van bruggen, Manish Kacker, C Nieuwlaat
November 2002
Informants In Organizational Marketing Research: Why Use Multiple Informants And How To Aggregate Responses
JOURNAL : JOURNAL OF MARKETING RESEARCH
CONTRIBUTORS: Gh Van bruggen, Gl Lilien, Manish KackerOTHER PUBLICATIONS
January 2022
Channel Governance Through Brand Equity
CONTRIBUTORS: Mohammad Kayed, Manish Kacker, Ruhai Wu, Farhad Sadeh
2021
Channel Governance Through Brand Equity: How Brand Equity Shapes Distribution Channel Structure
CONTRIBUTORS: Mohammad b Kayed, Manish Kacker, Ruhai Wu, Farhad Sadeh, Lee-chin family institute for strategic business studies Michael
2019
Performance Impact Of Distribution Expansion: A Review And Research Agenda
CONTRIBUTORS: Jonathan d Hibbard, Manish Kacker, Farhad Sadeh, Charles a Ingene, James r Brown, Rajiv p Dant
October 2017
Chapter 7: The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-analysis
CONTRIBUTORS: Frank Hoy, Rozenn Perrigot, Andrew Terry, Farhad Sadeh, Manish Kacker
July 2017
Performance Impact Of Distribution Expansion: A Review And Research Agenda
CONTRIBUTORS: J Hibbard, Manish Kacker, F Sadeh
January 2017
Quality Signaling Through Ex-ante Voluntary Information Disclosure In Entrepreneurial Networks: Evidence From Franchising
CONTRIBUTORS: Farhad Sadeh, Manish Kacker
2017
The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-analysis
CONTRIBUTORS: Farhad Sadeh, Manish Kacker, Frank Hoy, Rozenn Perrigot, Andrew Terry
September 2016
The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-analysis
CONTRIBUTORS: Farhad Sadeh, Manish Kacker, Lee-chin family institute for strategic business studies Michael
September 2016
The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-analysis
CONTRIBUTORS: F Sadeh, Manish Kacker
2014
Franchisors On Linkedin: Determinants And Outcomes Of Adoption And Use Of A Multipurpose Social Media Network
CONFERENCE : 28TH ANNUAL CONFERENCE OF THE INTERNATIONAL SOCIETY OF FRANCHISING
CONTRIBUTORS: Manish Kacker, R Perrigot
2012
Antecedents Of Early Adoption And Use Of Social Networks For Stakeholder Communications: Evidence From Franchising
CONTRIBUTORS: Rozenn Perrigot, Manish Kacker, Guy Basset, Gérard Cliquet
2007
A Cointegration Analysis Of The Correlates Of Performance In Franchised Channels
CONTRIBUTORS: Rp Dant, Manish Kacker, At Coughlan, J Emerson
2001
Report Series Research In Management Bibliographic Data And Classifications
CONTRIBUTORS: Gh Van bruggen, Manish Kacker, C Nieuwlaat
August 2000