Kenneth Deal

Dr. Kenneth Deal

Professor

Marketing

Faculty

CONTACT INFORMATION
Office:

BIO

Professor Deal is an instructor, researcher and consultant, prioritizing marketing analytics, research and modelling to provide significant insights that help organizations build and enhance strategies and guide marketing action. He has extensive experience in the health sector, pharmaceutical research and children’s mental health, many years in the electricity and natural gas sector, and has managed and executed projects across several other industries, including aviation, automotive, tourism, insurance, retail and publishing. In addition to his academic work, Ken has authored several books on marketing and analytics and is the founder and owner of marketPOWER research inc., and is a recognized and qualified expert in marketing research, often providing expert testimony to the Federal Court of Canada, the Ontario Superior Court of Justice and US courts. He is also a regular instructor at the Institute for Professional Development of the Marketing Research and Intelligence Association and has served on the management board of the Directors College. Ken’s expertise lies in the area of using sophisticated marketing and marketing research to provide significant insights that help organizations build and enhance marketing strategies. He has developed marketing models to assess the potential of new products, evaluate the effectiveness of advertising and to enhance marketing decisions in a variety of management areas.

JOURNAL PUBLICATIONS

August 2019

A Bilinear-Quadratic Differential Game In Advertising

CONTRIBUTORS: Ken Deal, Suresh Sethi, G L Thompson
June 2019

What Influences Educators’ Design Preferences For Bullying Prevention Programs? Multi-level Latent Class Analysis Of A Discrete Choice Experiment

JOURNAL : SCHOOL MENTAL HEALTH
CONTRIBUTORS: Charles E Cunningham, Heather Rimas, Tracy Vaillancourt, Bailey Stewart, Ken Deal, Lesley Cunningham, Thuva Vanniyasingam, Eric Duku, Don H Buchanan, Lehana Thabane
March 2019

What Antibullying Program Designs Motivate Student Intervention In Grades 5 To 8?

JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY
CONTRIBUTORS: Charles E Cunningham, Heather Rimas, Tracy Vaillancourt, Bailey Stewart, Ken Deal, Lesley Cunningham, Thuva Vanniyasingam, Eric Duku, Don H Buchanan, Lehana Thabane
April 2018

How Do Patients Trade-off Surgeon Choice And Waiting Times For Total Joint Replacement: A Discrete Choice Experiment

JOURNAL : OSTEOARTHRITIS AND CARTILAGE
CONTRIBUTORS: Da Marshall, K Deal, B Conner-spady, E Bohm, G Hawker, L Loucks, Kv Macdonald, T Noseworthy
March 2017

Examining Parents’ Preferences For Group Parent Training For ADHD When Individual Parent Training Is Unavailable

JOURNAL : JOURNAL OF CHILD AND FAMILY STUDIES
CONTRIBUTORS: Frances A Wymbs, Yvonne Chen, Heather M Rimas, Ken Deal, Daniel A Waschbusch, William E Pelham
October 2016

What Limits The Effectiveness Of Antibullying Programs? A Thematic Analysis Of The Perspective Of Teachers

JOURNAL : JOURNAL OF SCHOOL VIOLENCE
CONTRIBUTORS: Charles E Cunningham, Heather Rimas, Stephanie Mielko, Cailin Mapp, Lesley Cunningham, Don Buchanan, Tracy Vaillancourt, Yvonne Chen, Ken Deal, Madalyn Marcus
September 2016

Examining Parents’ Preferences For Group And Individual Parent Training For Children With ADHD Symptoms

JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY
CONTRIBUTORS: Frances A Wymbs, Charles E Cunningham, Yvonne Chen, Heather M Rimas, Ken Deal, Daniel A Waschbusch, William E Pelham
July 2016

The Influence Of Gene Expression Profiling On Decisional Conflict In Decision Making For Early-stage Breast Cancer Chemotherapy

JOURNAL : EUROPEAN JOURNAL OF CANCER
CONTRIBUTORS: Karen V Macdonald, Yvonne Bombard, Ken Deal, Maureen Trudeau, Natasha Leighl, Deborah A Marshall
July 2015

Modeling The Anti-cyberbullying Preferences Of University Students: Adaptive Choice-based Conjoint Analysis

JOURNAL : AGGRESSIVE BEHAVIOR
CONTRIBUTORS: Charles E Cunningham, Yvonne Chen, Tracy Vaillancourt, Heather Rimas, Ken Deal, Lesley J Cunningham, Jenna Ratcliffe
July 2015

Modeling Parenting Programs As An Interim Service For Families Waiting For Children's Mental Health Treatment

JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY
CONTRIBUTORS: Charles E Cunningham, Heather Rimas, Yvonne Chen, Ken Deal, Patrick Mcgrath, Patricia Lingley-pottie, Graham J Reid, Ellen Lipman, Penny Corkum
April 2015

The Value Of Personalizing Medicine: Medical Oncologists' Views On Gene Expression Profiling In Breast Cancer Treatment

JOURNAL : THE ONCOLOGIST
CONTRIBUTORS: Y Bombard, L Rozmovits, M Trudeau, Nb Leighl, K Deal, Da Marshall
July 2014

Physician And Patient Willingness To Pay For Electronic Cardiovascular Disease Management

JOURNAL : INTERNATIONAL JOURNAL OF MEDICAL INFORMATICS
CONTRIBUTORS: Ken Deal, Karim Keshavjee, Sue Troyan, Robert Kyba, Anne Marie Holbrook
June 2014

Access To Personalized Medicine: Factors Influencing The Use And Value Of Gene Expression Profiling In Breast Cancer Treatment

JOURNAL : CURRENT ONCOLOGY
CONTRIBUTORS: Y Bombard, L Rozmovits, M Trudeau, Nb Leighl, K Deal, Da Marshall
April 2014

Patients’ Perceptions Of Gene Expression Profiling In Breast Cancer Treatment Decisions

JOURNAL : CURRENT ONCOLOGY
CONTRIBUTORS: Y Bombard, L Rozmovits, Me Trudeau, Nb Leighl, K Deal, Da Marshall
March 2014

Segmenting Patients And Physicians Using Preferences From Discrete Choice Experiments

JOURNAL : THE PATIENT - PATIENT-CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: Ken Deal
August 2013

The Interim Service Preferences Of Parents Waiting For Children’s Mental Health Treatment: A Discrete Choice Conjoint Experiment

JOURNAL : JOURNAL OF ABNORMAL CHILD PSYCHOLOGY
CONTRIBUTORS: Charles E Cunningham, Yvonne Chen, Ken Deal, Heather Rimas, Patrick Mcgrath, Graham Reid, Ellen Lipman, Penny Corkum
August 2013

The Gene Sr33, An Ortholog Of Barley Mla Genes, Encodes Resistance To Wheat Stem Rust Race Ug99

JOURNAL : SCIENCE
CONTRIBUTORS: S Periyannan, J Moore, M Ayliffe, U Bansal, X Wang, L Huang, K Deal, M Luo, X Kong, H Bariana, R Mago, R Mcintosh, P Dodds, J Dvorak, E Lagudah
June 2013

Assessing The Value Of Symptom Relief For Patients With Gastroesophageal Reflux Disease Treatment: Willingness To Pay Using A Discrete Choice Experiment

JOURNAL : VALUE IN HEALTH
CONTRIBUTORS: Ken Deal, Deborah Marshall, Dominika Dabrowski, Alina Charter, Margaret Bukoski, Paul Moayyedi
March 2013

Modeling Organizational Justice Improvements In A Pediatric Health Service

JOURNAL : THE PATIENT - PATIENT-CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: Charles E Cunningham, Linda Kostrzewa, Heather Rimas, Yvonne Chen, Ken Deal, Susan Blatz, Alida Bowman, Don H Buchanan, Randy Calvert, Barbara Jennings
December 2012

Exploring The Diploid Wheat Ancestral A Genome Through Sequence Comparison At The High-molecular-weight Glutenin Locus Region

JOURNAL : MOLECULAR GENETICS AND GENOMICS
CONTRIBUTORS: Lingli Dong, Naxin Huo, Yi Wang, Karin Deal, Ming-cheng Luo, Daowen Wang, Olin D Anderson, Yong Qiang Gu
May 2012

Tulsa Oklahoma Oktoberfest Tent Collapse Report

JOURNAL : EMERGENCY MEDICINE INTERNATIONAL
CONTRIBUTORS: Kelly E Deal, Carolyn K Synovitz, Jeffrey M Goodloe, Brandi King, Charles E Stewart
September 2011

Passively Operated Microfluidic Device For Stimulation And Secretion Sampling Of Single Pancreatic Islets

JOURNAL : ANALYTICAL CHEMISTRY
CONTRIBUTORS: Leah A Godwin, Meagan E Pilkerton, Kennon S Deal, Desiree Wanders, Robert L Judd, Christopher J Easley
December 2010

Adaptive Choice-Based Conjoint Analysis

JOURNAL : THE PATIENT: PATIENT-CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: Charles E Cunningham, Ken Deal, Yvonne Chen
November 2009

Providing Information To Parents Of Children With Mental Health Problems: A Discrete Choice Conjoint Analysis Of Professional Preferences

JOURNAL : JOURNAL OF ABNORMAL CHILD PSYCHOLOGY
CONTRIBUTORS: Charles E Cunningham, Ken Deal, Heather Rimas, Yvonne Chen, Don H Buchanan, Kathie Sdao-jarvie
October 2009

Modeling The Bullying Prevention Program Preferences Of Educators: A Discrete Choice Conjoint Experiment

JOURNAL : JOURNAL OF ABNORMAL CHILD PSYCHOLOGY
CONTRIBUTORS: Charles E Cunningham, Tracy Vaillancourt, Heather Rimas, Ken Deal, Lesley Cunningham, Kathy Short, Yvonne Chen
September 2009

Genome Comparisons Reveal A Dominant Mechanism Of Chromosome Number Reduction In Grasses And Accelerated Genome Evolution In Triticeae

JOURNAL : PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES
CONTRIBUTORS: Mc Luo, Kr Deal, Ed Akhunov, Ar Akhunova, Od Anderson, Ja Anderson, N Blake, Mt Clegg, D Coleman-derr, Ej Conley, Cc Crossman, J Dubcovsky, Bs Gill, Yq Gu, J Hadam, Hy Heo, N Huo, G Lazo, Y Ma, De Matthews, Pe Mcguire, Pl Morrell, Co Qualset, J Renfro, D Tabanao, Le Talbert, C Tian, Dm Toleno, Ml Warburton, Fm You, W Zhang, J Dvorak
October 2008

Using Conjoint Analysis To Model The Preferences Of Different Patient Segments For Attributes Of Patient-Centered Care

JOURNAL : THE PATIENT: PATIENT-CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: Charles E Cunningham, Ken Deal, Heather Rimas, Heather Campbell, Ann Russell, Jennifer Henderson, Anne Matheson, Blake Melnick
October 2008

Using Conjoint Analysis To Model The Preferences Of Different Patient Segments For Attributes Of Patient-Centered Care

JOURNAL : PATIENT-PATIENT CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: Charles E Cunningham, Ken Deal, Heather Rimas, Heather Campbell, Ann Russell, Jennifer Henderson, Anne Matheson, Blake Melnick
October 2008

Modeling The Information Preferences Of Parents Of Children With Mental Health Problems: A Discrete Choice Conjoint Experiment

JOURNAL : JOURNAL OF ABNORMAL CHILD PSYCHOLOGY
CONTRIBUTORS: Charles E Cunningham, Ken Deal, Heather Rimas, Don H Buchanan, Michelle Gold, Katherine Sdao-jarvie, Michael Boyle
August 2006

Modeling The Problem-based Learning Preferences Of McMaster University Undergraduate Medical Students Using A Discrete Choice Conjoint Experiment

JOURNAL : ADVANCES IN HEALTH SCIENCES EDUCATION
CONTRIBUTORS: Charles E Cunningham, Ken Deal, Alan Neville, Heather Rimas, Lynne Lohfeld
2006

The Governance Role Of The Board In Corporate Strategy: A Comparison Of Board Practices In 'for Profit' And 'not For Profit' Organisations

JOURNAL : INT. J. OF BUSINESS GOVERNANCE AND ETHICS
CONTRIBUTORS: Chris Bart, Ken Deal
August 1998

Measuring The Returns To Tourism Advertising

JOURNAL : JOURNAL OF TRAVEL RESEARCH
CONTRIBUTORS: David W Butterfield, Kenneth R Deal, Atif A Kubursi
February 1998

Incidence Of Latex Sensitization Among Latex Glove Users??????

JOURNAL : JOURNAL OF ALLERGY AND CLINICAL IMMUNOLOGY
CONTRIBUTORS: Gordon L Sussman, Gary M Liss, Ken Deal, Shirley Brown, Maureen Cividino, Sidney Siu, Donald H Beezhold, Gordon Smith, Mark C Swanson, John Yunginger
February 1998

Incidence Of Latex Sensitization Among Latex Glove Users.

JOURNAL : J ALLERGY CLIN IMMUNOL
CONTRIBUTORS: Gl Sussman, Gm Liss, K Deal, S Brown, M Cividino, S Siu, Dh Beezhold, G Smith, Mc Swanson, J Yunginger, A Douglas, Dl Holness, P Lebert, P Keith, S Waserman, K Turjanmaa
May 1997

Latex Allergy: Epidemiological Study Of 1351 Hospital Workers.

JOURNAL : OCCUPATIONAL AND ENVIRONMENTAL MEDICINE
CONTRIBUTORS: Gm Liss, Gl Sussman, K Deal, S Brown, M Cividino, S Siu, Dh Beezhold, G Smith, Mc Swanson, J Yunginger, A Douglas, Dl Holness, P Lebert, P Keith, S Wasserman, K Turjanmaa

OTHER PUBLICATIONS

October 2018

Does The Risk Of Emergency Department Visits And Hospitalizations During Systemic Therapy For Cancer Influence Patient Decisions Regarding Treatment?

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY

CONTRIBUTORS: Monika K Krzyzanowska, Cameron Phillips, Ken Deal, Melanie Lynn Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi
May 2018

Does The Risk Of Emergency Department Visits And Hospitalizations During Systemic Therapy For Cancer Influence Patients’ Decisions Regarding Treatment?

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY

CONTRIBUTORS: Cameron Phillips, Ken Deal, Melanie Lynn Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi, Monika K Krzyzanowska
May 2017

THE VALUE OF DIAGNOSTIC TESTING FOR PARENTS OF CHILDREN WITH RARE GENETIC DISEASES

CONFERENCE : VALUE IN HEALTH

CONTRIBUTORS: Da Marshall, K Macdonald, Fp Bernier, Am Innes, T Hartley, B Mcinnes, K Deal, M Gillespie, A Mackenzie, Km Boycott
May 2017

PATIENTS' PREFERENCES AND TRADE-OFFS IN CHOOSING A SURGEON TO DECREASE WAITING TIMES

CONFERENCE : VALUE IN HEALTH

CONTRIBUTORS: Da Marshall, K Deal, B Conner-spady, E Bohm, G Hawker, L Loucks, C Sanmartin, K Macdonald, T Noseworthy
November 2013

Access To Personalized Medicine: Factors Influencing The Use And Value Of Gene Expression Profiling In Treatment Decision Making.

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY

CONTRIBUTORS: Yvonne Bombard, Linda Rozmovits, Maureen E Trudeau, Natasha B Leighl, Ken Deal, Deborah Marshall
May 2013

Patient Preferences: Understanding Risk-Benefit Trade-Offs Of Genomic Testing In Chemotherapy Decisions For Breast Cancer Patients

CONFERENCE : VALUE IN HEALTH

CONTRIBUTORS: D Marshall, Y Bombard, M Trudeau, N Leighl, K Pykerman, K Deal
May 2013

Evaluation Of Post-Cardiac Arrest Therapeutic Hypothermia

CONFERENCE : CLINICAL NURSE SPECIALIST

CONTRIBUTORS: K Deal, A Balzer-costin, S Young
May 2012

The Value Of Personalizing Medicine: Medical Oncologists' And Patients' Perspectives On Genomic Testing Of Breast Tumors In Chemotherapy Treatment Decisions

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY

CONTRIBUTORS: Maureen E Trudeau, Yvonne Bombard, Linda Rozmovits, Natasha B Leighl, Ken Deal, Deborah Marshall
October 2009

WP4 DISCRETE CHOICE EXPERIMENT TO DETERMINE WILLINGNESS-TO-PAY FOR GASTROESOPHAGEAL REFLUX DISEASE (GERD) TREATMENT

CONFERENCE : VALUE IN HEALTH

CONTRIBUTORS: A Ciobanu, Da Marshall, K Deal, M Bukoski, D Dabrowski
February 2009

A Sox10-Histone2BVenus BAC Transgene Enables Imaging And Isolation Of Multipotent Enteric Neural Crest-derived Progenitors

CONFERENCE : NEUROGASTROENTEROLOGY AND MOTILITY

CONTRIBUTORS: Jc Corpening, Va Cantrell, S Byers, Kk Deal, Em Southard-smith
March 2005

Modern Marketing Research: Step By Step

CONTRIBUTORS: Chuck Chakrapani Ph D, Ken Deal
March 2005

Modern Marketing Research: Step By Step

CONTRIBUTORS: Chuck Chakrapani Ph D, Ken Deal
March 2005

Modern Marketing Research: Step By Step

CONTRIBUTORS: Chuck Chakrapani Ph D, Ken Deal
December 2002

A Student Guide To SPSS 11.0 For Windows

CONTRIBUTORS: Ken Deal
March 1992

Marketing Research In Canada: Methods And Practice

CONTRIBUTORS: Chuck Chakrapani Ph D, Ken Deal