Dr. Kenneth Deal
Professor Emeritus
Marketing
CONTACT INFORMATION
JOURNAL PUBLICATIONS
September 2020
What Antibullying Program Designs Motivate Student Intervention In Grades 5 To 8?
JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY
CONTRIBUTORS: Charles e Cunningham, Heather Rimas, , Bailey Stewart, Kenneth Deal, Lesley Cunningham, Thuva Vanniyasingam, , Don h Buchanan,
July 2020
Evaluating Patients' Perception Of The Risk Of Acute Care Visits During Systemic Therapy For Cancer.
JOURNAL : JCO ONCOLOGY PRACTICE
CONTRIBUTORS: Cameron m Phillips, Kenneth Deal, Melanie Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi, Monika k Krzyzanowska
March 2020
What Influences Educators’ Design Preferences For Bullying Prevention Programs? Multi-level Latent Class Analysis Of A Discrete Choice Experiment
JOURNAL : SCHOOL MENTAL HEALTH
CONTRIBUTORS: Charles e Cunningham, Heather Rimas, , Bailey Stewart, Kenneth Deal, Lesley Cunningham, Thuva Vanniyasingam, , Don h Buchanan,
March 2019
Patient Trade-offs Between Continuity And Access In Primary Care Interprofessional Teaching Clinics In Canada: A Cross-sectional Survey Using Discrete Choice Experiment
JOURNAL : BMJ OPEN
CONTRIBUTORS: Doug Oliver, Kenneth Deal, , Helen Qian, , Dale Guenter
June 2018
Reviews’ Length And Sentiment As Correlates Of Online Reviews’ Ratings
JOURNAL : INTERNET RESEARCH
CONTRIBUTORS: Maryam Ghasemaghaei, Seyed pouyan Eslami, Kenneth Deal, Khaled s Hassanein
April 2018
How Do Patients Trade-off Surgeon Choice And Waiting Times For Total Joint Replacement: A Discrete Choice Experiment
JOURNAL : OSTEOARTHRITIS AND CARTILAGE
CONTRIBUTORS: Da Marshall, Kenneth Deal, B Conner-spady, E Bohm, G Hawker, L Loucks, Kv Macdonald, T Noseworthy
March 2017
Examining Parents’ Preferences For Group Parent Training For Adhd When Individual Parent Training Is Unavailable
JOURNAL : JOURNAL OF CHILD AND FAMILY STUDIES
CONTRIBUTORS: Frances a Wymbs, Yvonne Chen, Heather m Rimas, Kenneth Deal, Daniel a Waschbusch, William e Pelham
October 2016
What Limits The Effectiveness Of Antibullying Programs? A Thematic Analysis Of The Perspective Of Teachers
JOURNAL : JOURNAL OF SCHOOL VIOLENCE
CONTRIBUTORS: , Heather Rimas, Stephanie Mielko, Cailin Mapp, Lesley Cunningham, Don Buchanan, , Yvonne Chen, Kenneth Deal, Madalyn Marcus
September 2016
Examining Parents’ Preferences For Group And Individual Parent Training For Children With Adhd Symptoms
JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY
CONTRIBUTORS: Frances a Wymbs, , Yvonne Chen, Heather m Rimas, Kenneth Deal, Daniel a Waschbusch, William e Pelham
July 2016
The Influence Of Gene Expression Profiling On Decisional Conflict In Decision Making For Early-stage Breast Cancer Chemotherapy
JOURNAL : EUROPEAN JOURNAL OF CANCER
CONTRIBUTORS: Karen v Macdonald, Yvonne Bombard, Kenneth Deal, Maureen Trudeau, Natasha Leighl, Deborah a Marshall
June 2016
How Do Women Trade-off Benefits And Risks In Chemotherapy Treatment Decisions Based On Gene Expression Profiling For Early-stage Breast Cancer? A Discrete Choice Experiment
JOURNAL : BMJ OPEN
CONTRIBUTORS: Deborah a Marshall, Kenneth Deal, Yvonne Bombard, Natasha Leighl, Karen v Macdonald, Maureen Trudeau
July 2015
Modeling Parenting Programs As An Interim Service For Families Waiting For Children's Mental Health Treatment
JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY
CONTRIBUTORS: , Heather Rimas, Yvonne Chen, Kenneth Deal, Patrick Mcgrath, Patricia Lingley-pottie, Graham j Reid, Ellen Lipman, Penny Corkum
July 2015
Modeling The Anti?cyberbullying Preferences Of University Students: Adaptive Choice?based Conjoint Analysis
JOURNAL : AGGRESSIVE BEHAVIOR
CONTRIBUTORS: , Yvonne Chen, , Heather Rimas, Kenneth Deal, Lesley j Cunningham, Jenna Ratcliffe
April 2015
The Value Of Personalizing Medicine: Medical Oncologists’ Views On Gene Expression Profiling In Breast Cancer Treatment
JOURNAL : THE ONCOLOGIST
CONTRIBUTORS: Yvonne Bombard, Linda Rozmovits, Maureen Trudeau, Natasha b Leighl, Kenneth Deal, Deborah a Marshall
July 2014
Physician And Patient Willingness To Pay For Electronic Cardiovascular Disease Management
JOURNAL : INTERNATIONAL JOURNAL OF MEDICAL INFORMATICS
CONTRIBUTORS: Kenneth Deal, Karim Keshavjee, Sue Troyan, Robert Kyba,
June 2014
Access To Personalized Medicine: Factors Influencing The Use And Value Of Gene Expression Profiling In Breast Cancer Treatment
JOURNAL : CURRENT ONCOLOGY
CONTRIBUTORS: Y Bombard, L Rozmovits, M Trudeau, Nb Leighl, Kenneth Deal, Da Marshall
April 2014
Patients’ Perceptions Of Gene Expression Profiling In Breast Cancer Treatment Decisions
JOURNAL : CURRENT ONCOLOGY
CONTRIBUTORS: Y Bombard, L Rozmovits, Me Trudeau, Nb Leighl, Kenneth Deal, Da Marshall
March 2014
Segmenting Patients And Physicians Using Preferences From Discrete Choice Experiments
JOURNAL : THE PATIENT - PATIENT-CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: Kenneth Deal
August 2013
The Interim Service Preferences Of Parents Waiting For Children’s Mental Health Treatment: A Discrete Choice Conjoint Experiment
JOURNAL : RESEARCH ON CHILD AND ADOLESCENT PSYCHOPATHOLOGY
CONTRIBUTORS: , Yvonne Chen, Kenneth Deal, Heather Rimas, Patrick Mcgrath, Graham Reid, Ellen Lipman, Penny Corkum
June 2013
Assessing The Value Of Symptom Relief For Patients With Gastroesophageal Reflux Disease Treatment: Willingness To Pay Using A Discrete Choice Experiment
JOURNAL : VALUE IN HEALTH
CONTRIBUTORS: Kenneth Deal, Deborah Marshall, Dominika Dabrowski, Alina Charter, Margaret Bukoski,
March 2013
Modeling Organizational Justice Improvements In A Pediatric Health Service
JOURNAL : THE PATIENT - PATIENT-CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: , Linda Kostrzewa, Heather Rimas, Yvonne Chen, Kenneth Deal, , , Don h Buchanan, Randy Calvert,
May 2012
The Value Of Personalizing Medicine: Medical Oncologists’ And Patients’ Perspectives On Genomic Testing Of Breast Tumors In Chemotherapy Treatment Decisions.
JOURNAL : JOURNAL OF CLINICAL ONCOLOGY
CONTRIBUTORS: Maureen e Trudeau, Yvonne Bombard, Linda Rozmovits, Natasha b Leighl, Kenneth Deal, Deborah Marshall
2012
Tulsa Oklahoma Oktoberfest Tent Collapse Report
JOURNAL : EMERGENCY MEDICINE INTERNATIONAL
CONTRIBUTORS: Kenneth Deal, Carolyn k Synovitz, Jeffrey m Goodloe, Brandi King, Charles e Stewart
December 2011
Statistica: An Industry Powerhouse
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
September 2011
Conducting Correlated Component Regression Using Corexpress: New Data Mining Software Is A Work In Progress
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
September 2011
Passively Operated Microfluidic Device For Stimulation And Secretion Sampling Of Single Pancreatic Islets
JOURNAL : ANALYTICAL CHEMISTRY
CONTRIBUTORS: Leah a Godwin, Meagan e Pilkerton, Kenneth Deal, Desiree Wanders, Robert l Judd, Christopher j Easley
December 2010
Generalized Structured Component Analysis
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
December 2010
Adaptive Choice-based Conjoint Analysis
JOURNAL : THE PATIENT - PATIENT-CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: , Kenneth Deal, Yvonne Chen
November 2010
Designing A Service Framework For Electronic Personal Health Records For Diabetes Self Management
CONTRIBUTORS: Margaret Leyland, Norman Archer, Kenneth Deal, Khaled s Hassanein, Ebusiness research centre merc Mcmaster
September 2010
Visual Programming Using Red-r
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
June 2010
Structural Equation Modeling For Trekkies
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
November 2009
Providing Information To Parents Of Children With Mental Health Problems: A Discrete Choice Conjoint Analysis Of Professional Preferences
JOURNAL : RESEARCH ON CHILD AND ADOLESCENT PSYCHOPATHOLOGY
CONTRIBUTORS: , , Heather Rimas, Kenneth Deal, Don h Buchanan, Kathie Sdao-jarvie
October 2009
Modeling The Bullying Prevention Program Preferences Of Educators: A Discrete Choice Conjoint Experiment
JOURNAL : JOURNAL OF ABNORMAL CHILD PSYCHOLOGY
CONTRIBUTORS: , , Heather Rimas, Kenneth Deal, Lesley Cunningham, Kathy Short, Yvonne Chen
September 2009
Software Review : A New Approach To Causal Analysis
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
June 2009
A True Evolutionary Benefit Sawtooth Software's Adaptive Cbc Comes Of Age
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal,
January 2009
Software Review: A New Software Experience
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
October 2008
Modeling The Information Preferences Of Parents Of Children With Mental Health Problems: A Discrete Choice Conjoint Experiment
JOURNAL : RESEARCH ON CHILD AND ADOLESCENT PSYCHOPATHOLOGY
CONTRIBUTORS: , Kenneth Deal, Heather Rimas, Don h Buchanan, Michelle Gold, Katherine Sdao-jarvie,
October 2008
Using Conjoint Analysis To Model The Preferences Of Different Patient Segments For Attributes Of Patient-centered Care
JOURNAL : PATIENT-PATIENT CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: , Kenneth Deal, Heather Rimas, , Ann Russell, Jennifer Henderson, Anne Matheson, Blake Melnick
October 2008
Using Conjoint Analysis To Model The Preferences Of Different Patient Segments For Attributes Of Patient-centered Care
JOURNAL : THE PATIENT - PATIENT-CENTERED OUTCOMES RESEARCH
CONTRIBUTORS: , Kenneth Deal, Heather Rimas, , Ann Russell, Jennifer Henderson, Anne Matheson, Blake Melnick
September 2008
A Big Step Forward In Latent Class Analysis
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
June 2008
Free And Comprehensive Statistical Analysis
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
December 2007
Another Path To Causal Insights
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
September 2007
Moving Conjoint To Easier Street
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
December 2006
Structural Equation Modeling Statistics For Softies
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
August 2006
Modeling The Problem-based Learning Preferences Of Mcmaster University Undergraduate Medical Students Using A Discrete Choice Conjoint Experiment
JOURNAL : ADVANCES IN HEALTH SCIENCES EDUCATION
CONTRIBUTORS: , Kenneth Deal, , Heather Rimas, Lynne Lohfeld
January 2006
The Governance Role Of The Board; In Corporate Strategy: A Comparison Of Board Practices In 'for Profit' And 'not For Profit' Organisations
JOURNAL : INTERNATIONAL JOURNAL OF BUSINESS GOVERNANCE AND ETHICS
CONTRIBUTORS: C Bart, Kenneth Deal
2006
The Governance Role Of The Board In Corporate Strategy: A Comparison Of Board Practices In 'for Profit' And 'not For Profit' Organisations
JOURNAL : INTERNATIONAL JOURNAL OF BUSINESS GOVERNANCE AND ETHICS
CONTRIBUTORS: Chris Bart, Kenneth Deal
September 2005
Soft Modeling With Partial Least Squares
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
September 2003
The Supply Side In Market Simulations
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
December 2002
Get Your Conjoint Online, In Several Flavors
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
January 2001
Software Review Individual Level Discrete-choice Conjoint Using Cbc/hb
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
January 2001
Statistical Analysis When You Don't Need The Big Guns: Xlstat Software Offers Accessible And Inexpensive Analysis And Graphing
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
January 2001
Hierarchical Bayesian Regression Available Commercially: Hb Regression Software Can Now Estimate Parameters For Each Respondent
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
January 2000
Software Review Latent Class Analysis: Latent Gold 2.0 Vs. Glimmix 2.0 Two New Lca-based Software Programs Help Unveil Research Solutions
JOURNAL : MARKETING RESEARCH
CONTRIBUTORS: Kenneth Deal
October 1998
New Pricing Product Design For Competitive Advantage
CONTRIBUTORS: Kenneth Deal, Ben Long, Bryan Scott, University michael g degroote school of business management of innovation and new technology research centre Mcmaster
August 1998
Measuring The Returns To Tourism Advertising
JOURNAL : JOURNAL OF TRAVEL RESEARCH
CONTRIBUTORS: David w Butterfield, Kenneth Deal,
February 1998
Incidence Of Latex Sensitization Among Latex Glove Users.
JOURNAL : J ALLERGY CLIN IMMUNOL
CONTRIBUTORS: Gl Sussman, Gm Liss, Kenneth Deal, S Brown, M Cividino, S Siu, Dh Beezhold, G Smith, Mc Swanson, J Yunginger, A Douglas, Dl Holness, P Lebert, , , K Turjanmaa
February 1998
Incidence Of Latex Sensitization Among Latex Glove Users
JOURNAL : JOURNAL OF ALLERGY AND CLINICAL IMMUNOLOGY
CONTRIBUTORS: Gordon l Sussman, Gary m Liss, Kenneth Deal, Shirley Brown, Maureen Cividino, Sidney Siu, Donald h Beezhold, Gordon Smithb, Mark c Swanson, John Yunginger, Andrew Douglas, D linn Holness, Phyllis Lebert, , , Kristiina Turjanmaa
July 1997
Determining Success Criteria For Financial Products: A Comparative Analysis Of Cart, Logit And Factor/discriminant Analysis
JOURNAL : SERVICE INDUSTRIES JOURNAL
CONTRIBUTORS: Kenneth Deal, Scott j Edgett
May 1997
Latex Allergy: Epidemiological Study Of 1351 Hospital Workers.
JOURNAL : OCCUPATIONAL AND ENVIRONMENTAL MEDICINE
CONTRIBUTORS: Gm Liss, Gl Sussman, Kenneth Deal, S Brown, M Cividino, S Siu, Dh Beezhold, G Smith, Mc Swanson, J Yunginger, A Douglas, Dl Holness, P Lebert, P Keith, S Wasserman, K Turjanmaa
February 1980
Numerical Solution And Multiple Scenario Investigation Of Linear Quadratic Differential Games
CONTRIBUTORS: Kenneth Deal, University faculty of business Mcmaster
August 1979
Optimizing Advertising Expenditures In A Dynamic Duopoly
JOURNAL : OPERATIONS RESEARCH
CONTRIBUTORS: Kenneth Deal
March 1976
Verification Of The Theoretical Consistency Of A Differential Game In Advertising
CONTRIBUTORS: Kenneth Deal, University faculty of business McmasterA Bilinear-quadratic Differential Game In Advertising
CONTRIBUTORS: Kenneth Deal, Suresh Sethi, G L thompsonOTHER PUBLICATIONS
December 2022
Role Preferences In Medical Decision Making: Implications For Health Preference Research
CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: Ja Van til, A Pearce, S Ozdemir, I Hollin, H Peay, Aw Wu, J Ostermann, Kenneth Deal, Bm Craig
October 2018
Does The Risk Of Emergency Department Visits And Hospitalizations During Systemic Therapy For Cancer Influence Patient Decisions Regarding Treatment?
CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY
CONTRIBUTORS: Monika k Krzyzanowska, Cameron Phillips, Kenneth Deal, Melanie lynn Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi
May 2018
Does The Risk Of Emergency Department Visits And Hospitalizations During Systemic Therapy For Cancer Influence Patients’ Decisions Regarding Treatment?
CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY
CONTRIBUTORS: Cameron Phillips, Kenneth Deal, Melanie lynn Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi, Monika k Krzyzanowska
July 2017
Abstract 4983: T Cells Expressing Chimeric Pd1 Receptors That Contain A Dap10 Costimulatory Domain Are A Potential Treatment For Multiple Types Of Cancer
CONFERENCE : CANCER RESEARCH
CONTRIBUTORS: Kenneth Deal, Emily Nylen, Amorette e Barber
May 2017
Patients' Preferences And Trade-offs In Choosing A Surgeon To Decrease Waiting Times
CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: Da Marshall, Kenneth Deal, B Conner-spady, E Bohm, G Hawker, L Loucks, C Sanmartin, K Macdonald, T Noseworthy
May 2017
The Value Of Diagnostic Testing For Parents Of Children With Rare Genetic Diseases
CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: Da Marshall, K Macdonald, Fp Bernier, Am Innes, T Hartley, B Mcinnes, Kenneth Deal, M Gillespie, A Mackenzie, Km Boycott
2016
Consumers’ Attitude Toward Insurance Companies: A Sentiment Analysis Of Online Consumer Reviews
CONFERENCE : AMCIS 2016: SURFING THE IT INNOVATION WAVE - 22ND AMERICAS CONFERENCE ON INFORMATION SYSTEMS
CONTRIBUTORS: Maryam Ghasemaghaei, Kenneth Deal, Sp Eslami, Khaled s Hassanein
November 2014
Prm147 The Influence Of Gene Expression Profiling (gep) On Decisional Conflict In Chemotherapy Treatment Decision-making For Early-stage Breast Cancer (brca)
CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: D Marshall, K Macdonald, Kenneth Deal, M Trudeau, N Leighl, Y Bombard
November 2013
Access To Personalized Medicine: Factors Influencing The Use And Value Of Gene Expression Profiling In Treatment Decision Making.
CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY
CONTRIBUTORS: Yvonne Bombard, Linda Rozmovits, Maureen e Trudeau, Natasha b Leighl, Kenneth Deal, Deborah Marshall
May 2013
Pcn110 Patient Preferences: Understanding Risk-benefit Trade-offs Of Genomic Testing In Chemotherapy Decisions For Breast Cancer Patients
CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: D Marshall, Y Bombard, M Trudeau, N Leighl, K Pykerman, Kenneth Deal
May 2013
Evaluation Of Post-cardiac Arrest Therapeutic Hypothermia
CONFERENCE : CLINICAL NURSE SPECIALIST
CONTRIBUTORS: Kenneth Deal, A Balzer-costin, S Young
November 2012
Pcn111 The Value Of Personalizing Medicine: Medical Oncologists' And Patients' Perspectives On Genomic Testing Of Breast Tumours In Chemotherapy Treatment Decisions
CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: Da Marshall, Y Bombard, L Rozmovits, M Trudeau, N Leighl, Kenneth Deal
May 2012
The Value Of Personalizing Medicine: Medical Oncologists' And Patients' Perspectives On Genomic Testing Of Breast Tumors In Chemotherapy Treatment Decisions
CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY
CONTRIBUTORS: Maureen e Trudeau, Yvonne Bombard, Linda Rozmovits, Natasha b Leighl, Kenneth Deal, Deborah Marshall
May 2011
Pdb76 Designing A Service Framework For Electronic Personal Health Records: A Patient-centred Approach
CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: M Leyland, Norman Archer, Kenneth Deal, Khaled s Hassanein
October 2009
Wp4 Discrete Choice Experiment To Determine Willingness-to-pay For Gastroesophageal Reflux Disease (gerd) Treatment
CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: A Ciobanu, Da Marshall, Kenneth Deal, M Bukoski, D Dabrowski
February 2009
A Sox10-histone2bvenus Bac Transgene Enables Imaging And Isolation Of Multipotent Enteric Neural Crest-derived Progenitors
CONFERENCE : NEUROGASTROENTEROLOGY AND MOTILITY
CONTRIBUTORS: Jc Corpening, Va Cantrell, S Byers, Kenneth Deal, Em Southard-smith
March 2005
Modern Marketing Research: Step By Step
CONTRIBUTORS: Chuck chakrapani Ph d, Kenneth Deal
March 2005
Modern Marketing Research: Step By Step
CONTRIBUTORS: Chuck chakrapani Ph d, Kenneth Deal
March 2005
Modern Marketing Research: Step By Step
CONTRIBUTORS: Chuck chakrapani Ph d, Kenneth Deal
March 1992