Kenneth Deal

Dr. Kenneth Deal

Professor

Marketing

Faculty

CONTACT INFORMATION
Email:
DSB Office:
RJC Office:
RJC Extension:

BIO

Professor Deal is an instructor, researcher and consultant, prioritizing marketing analytics, research and modelling to provide significant insights that help organizations build and enhance strategies and guide marketing action. He has extensive experience in the health sector, pharmaceutical research and children’s mental health, many years in the electricity and natural gas sector, and has managed and executed projects across several other industries, including aviation, automotive, tourism, insurance, retail and publishing. In addition to his academic work, Ken has authored several books on marketing and analytics and is the founder and owner of marketPOWER research inc., and is a recognized and qualified expert in marketing research, often providing expert testimony to the Federal Court of Canada, the Ontario Superior Court of Justice and US courts. He is also a regular instructor at the Institute for Professional Development of the Marketing Research and Intelligence Association and has served on the management board of the Directors College. Ken’s expertise lies in the area of using sophisticated marketing and marketing research to provide significant insights that help organizations build and enhance marketing strategies. He has developed marketing models to assess the potential of new products, evaluate the effectiveness of advertising and to enhance marketing decisions in a variety of management areas.

JOURNAL PUBLICATIONS

September 2020

What Antibullying Program Designs Motivate Student Intervention In Grades 5 To 8?

JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY

CONTRIBUTORS: Charles E Cunningham, Heather Rimas, , Bailey Stewart, Kenneth Deal, Lesley Cunningham, Thuva Vanniyasingam, , Don H Buchanan, Lehana Thabane
July 2020

Evaluating Patients’ Perception Of The Risk Of Acute Care Visits During Systemic Therapy For Cancer

JOURNAL : JCO ONCOLOGY PRACTICE

CONTRIBUTORS: Cameron M Phillips, Kenneth Deal, Melanie Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi, Monika K Krzyzanowska
March 2020

What Influences Educators’ Design Preferences For Bullying Prevention Programs? Multi-level Latent Class Analysis Of A Discrete Choice Experiment

JOURNAL : SCHOOL MENTAL HEALTH

CONTRIBUTORS: Charles E Cunningham, Heather Rimas, , Bailey Stewart, Kenneth Deal, Lesley Cunningham, Thuva Vanniyasingam, , Don H Buchanan, Lehana Thabane
April 2018

How Do Patients Trade-off Surgeon Choice And Waiting Times For Total Joint Replacement: A Discrete Choice Experiment

JOURNAL : OSTEOARTHRITIS AND CARTILAGE

CONTRIBUTORS: Da Marshall, Kenneth Deal, B Conner-spady, E Bohm, G Hawker, L Loucks, Kv Macdonald, T Noseworthy
March 2017

Examining Parents’ Preferences For Group Parent Training For Adhd When Individual Parent Training Is Unavailable

JOURNAL : JOURNAL OF CHILD AND FAMILY STUDIES

CONTRIBUTORS: Frances A Wymbs, Yvonne Chen, Heather M Rimas, Kenneth Deal, Daniel A Waschbusch, William E Pelham
October 2016

What Limits The Effectiveness Of Antibullying Programs? A Thematic Analysis Of The Perspective Of Teachers

JOURNAL : JOURNAL OF SCHOOL VIOLENCE

CONTRIBUTORS: , Heather Rimas, Stephanie Mielko, Cailin Mapp, Lesley Cunningham, Don Buchanan, , Yvonne Chen, Kenneth Deal, Madalyn Marcus
September 2016

Examining Parents’ Preferences For Group And Individual Parent Training For Children With Adhd Symptoms

JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY

CONTRIBUTORS: Frances A Wymbs, , Yvonne Chen, Heather M Rimas, Kenneth Deal, Daniel A Waschbusch, William E Pelham
July 2016

The Influence Of Gene Expression Profiling On Decisional Conflict In Decision Making For Early-stage Breast Cancer Chemotherapy

JOURNAL : EUROPEAN JOURNAL OF CANCER

CONTRIBUTORS: Karen V Macdonald, Yvonne Bombard, Kenneth Deal, Maureen Trudeau, Natasha Leighl, Deborah A Marshall
July 2015

Modeling The Anti?cyberbullying Preferences Of University Students: Adaptive Choice?based Conjoint Analysis

JOURNAL : AGGRESSIVE BEHAVIOR

CONTRIBUTORS: , Yvonne Chen, , Heather Rimas, Kenneth Deal, Lesley J Cunningham, Jenna Ratcliffe
July 2015

Modeling Parenting Programs As An Interim Service For Families Waiting For Children's Mental Health Treatment

JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY

CONTRIBUTORS: , Heather Rimas, Yvonne Chen, Kenneth Deal, Patrick Mcgrath, Patricia Lingley-pottie, Graham J Reid, Ellen Lipman, Penny Corkum
April 2015

The Value Of Personalizing Medicine: Medical Oncologists’ Views On Gene Expression Profiling In Breast Cancer Treatment

JOURNAL : THE ONCOLOGIST

CONTRIBUTORS: Yvonne Bombard, Linda Rozmovits, Maureen Trudeau, Natasha B Leighl, Kenneth Deal, Deborah A Marshall
July 2014

Physician And Patient Willingness To Pay For Electronic Cardiovascular Disease Management

JOURNAL : INTERNATIONAL JOURNAL OF MEDICAL INFORMATICS

CONTRIBUTORS: Kenneth Deal, Karim Keshavjee, Sue Troyan, Robert Kyba,
March 2014

Segmenting Patients And Physicians Using Preferences From Discrete Choice Experiments

JOURNAL : THE PATIENT - PATIENT-CENTERED OUTCOMES RESEARCH

CONTRIBUTORS: Kenneth Deal
January 2014

Patients’ Perceptions Of Gene Expression Profiling In Breast Cancer Treatment Decisions

JOURNAL : CURRENT ONCOLOGY

CONTRIBUTORS: Y Bombard, L Rozmovits, Me Trudeau, Nb Leighl, Kenneth Deal, Da Marshall
August 2013

The Gene Sr33, An Ortholog Of Barley Mla Genes, Encodes Resistance To Wheat Stem Rust Race Ug99

JOURNAL : SCIENCE

CONTRIBUTORS: Sambasivam Periyannan, John Moore, Michael Ayliffe, Urmil Bansal, Xiaojing Wang, Li Huang, Kenneth Deal, Mingcheng Luo, Xiuying Kong, Harbans Bariana, Rohit Mago, Robert Mcintosh, Peter Dodds, Jan Dvorak, Evans Lagudah
August 2013

The Interim Service Preferences Of Parents Waiting For Children’s Mental Health Treatment: A Discrete Choice Conjoint Experiment

JOURNAL : JOURNAL OF ABNORMAL CHILD PSYCHOLOGY

CONTRIBUTORS: , Yvonne Chen, Kenneth Deal, Heather Rimas, Patrick Mcgrath, Graham Reid, Ellen Lipman, Penny Corkum
March 2013

Modeling Organizational Justice Improvements In A Pediatric Health Service

JOURNAL : THE PATIENT - PATIENT-CENTERED OUTCOMES RESEARCH

CONTRIBUTORS: , Linda Kostrzewa, Heather Rimas, Yvonne Chen, Kenneth Deal, , , Don H Buchanan, Randy Calvert,
December 2012

Exploring The Diploid Wheat Ancestral A Genome Through Sequence Comparison At The High-molecular-weight Glutenin Locus Region

JOURNAL : MOLECULAR GENETICS AND GENOMICS

CONTRIBUTORS: Lingli Dong, Naxin Huo, Yi Wang, Kenneth Deal, Ming-cheng Luo, Daowen Wang, Olin D Anderson, Yong Qiang Gu
September 2012

Forecast Wizard

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
June 2012

Menu-based Conjoint

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
March 2012

Firefly Online Surveys

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
2012

Tulsa Oklahoma Oktoberfest Tent Collapse Report

JOURNAL : EMERGENCY MEDICINE INTERNATIONAL

CONTRIBUTORS: Kenneth Deal, Carolyn K Synovitz, Jeffrey M Goodloe, Brandi King, Charles E Stewart
December 2011

Statistica: An Industry Powerhouse

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
September 2011

Conducting Correlated Component Regression Using Corexpress: New Data Mining Software Is A Work In Progress

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
September 2011

Passively Operated Microfluidic Device For Stimulation And Secretion Sampling Of Single Pancreatic Islets

JOURNAL : ANALYTICAL CHEMISTRY

CONTRIBUTORS: Leah A Godwin, Meagan E Pilkerton, Kenneth Deal, Desiree Wanders, Robert L Judd, Christopher J Easley
June 2011

Rattle, For Miners

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
December 2010

Generalized Structured Component Analysis

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
December 2010

Adaptive Choice-based Conjoint Analysis

JOURNAL : THE PATIENT: PATIENT-CENTERED OUTCOMES RESEARCH

CONTRIBUTORS: , Kenneth Deal, Yvonne Chen
September 2010

Visual Programming Using Red-r

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
June 2010

Structural Equation Modeling For Trekkies

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
March 2010

A Time For Review

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
December 2009

A New Software Experience

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
November 2009

Providing Information To Parents Of Children With Mental Health Problems: A Discrete Choice Conjoint Analysis Of Professional Preferences

JOURNAL : JOURNAL OF ABNORMAL CHILD PSYCHOLOGY

CONTRIBUTORS: , Kenneth Deal, Heather Rimas, Yvonne Chen, Don H Buchanan, Kathie Sdao-jarvie
October 2009

Modeling The Bullying Prevention Program Preferences Of Educators: A Discrete Choice Conjoint Experiment

JOURNAL : JOURNAL OF ABNORMAL CHILD PSYCHOLOGY

CONTRIBUTORS: , , Heather Rimas, Kenneth Deal, Lesley Cunningham, Kathy Short, Yvonne Chen
September 2009

Genome Comparisons Reveal A Dominant Mechanism Of Chromosome Number Reduction In Grasses And Accelerated Genome Evolution In Triticeae

JOURNAL : PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES

CONTRIBUTORS: Mc Luo, Kenneth Deal, Ed Akhunov, Ar Akhunova, Od Anderson, Ja Anderson, N Blake, Mt Clegg, D Coleman-derr, Ej Conley, Cc Crossman, J Dubcovsky, Bs Gill, Yq Gu, J Hadam, Hy Heo, N Huo, G Lazo, Y Ma, De Matthews, Pe Mcguire, Pl Morrell, Co Qualset, J Renfro, D Tabanao, Le Talbert, C Tian, Dm Toleno, Ml Warburton, Fm You, W Zhang, J Dvorak
September 2009

Software Review : A New Approach To Causal Analysis

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
June 2009

A True Evolutionary Benefit Sawtooth Software's Adaptive Cbc Comes Of Age

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal,
March 2009

More Than Meets The Eye

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
January 2009

Software Review: A New Software Experience

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
October 2008

Using Conjoint Analysis To Model The Preferences Of Different Patient Segments For Attributes Of Patient-centered Care

JOURNAL : PATIENT-PATIENT CENTERED OUTCOMES RESEARCH

CONTRIBUTORS: , Kenneth Deal, Heather Rimas, , Ann Russell, Jennifer Henderson, Anne Matheson, Blake Melnick
October 2008

Using Conjoint Analysis To Model The preferences Of Different Patient Segments For Attributes Of Patient-centered Care

JOURNAL : THE PATIENT: PATIENT-CENTERED OUTCOMES RESEARCH

CONTRIBUTORS: , Kenneth Deal, Heather Rimas, , Ann Russell, Jennifer Henderson, Anne Matheson, Blake Melnick
October 2008

Modeling The Information Preferences Of Parents Of Children With Mental Health Problems: A Discrete Choice Conjoint Experiment

JOURNAL : JOURNAL OF ABNORMAL CHILD PSYCHOLOGY

CONTRIBUTORS: , Kenneth Deal, Heather Rimas, Don H Buchanan, Michelle Gold, Katherine Sdao-jarvie,
September 2008

A Big Step Forward In Latent Class Analysis

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
June 2008

Free And Comprehensive Statistical Analysis

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
December 2007

Another Path To Causal Insights

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
September 2007

Moving Conjoint To Easier Street

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
June 2007

Amelia Has Been Found

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
March 2007

Branching Out

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
December 2006

Structural Equation Modeling Statistics For Softies

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
June 2006

Powerful Alternative

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
2006

The Governance Role Of The Board In Corporate Strategy: A Comparison Of Board Practices In 'for Profit' And 'not For Profit' Organisations

JOURNAL : INT. J. OF BUSINESS GOVERNANCE AND ETHICS

CONTRIBUTORS: Chris Bart, Kenneth Deal
December 2005

Simple Solutions

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
September 2005

Soft Modeling With Partial Least Squares

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
March 2005

Surveying Landscape

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
January 2005

Deeper Into The Trees

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
December 2004

The Quest For Prediction

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
September 2004

Missing Something?

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
June 2004

Show It In A Graph

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
December 2003

Understanding Differences

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
September 2003

The Supply Side In Market Simulations

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
June 2003

Do-it-yourself Internet Surveys

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
March 2003

Borrowing From Our Neighbors

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
December 2002

Get Your Conjoint Online, In Several Flavors

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
September 2002

A Rand Mcnally For Marketers

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
January 2001

Software Review Individual Level Discrete-choice Conjoint Using Cbc/hb

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
January 2001

Hierarchical Bayesian Regression Available Commercially: Hb Regression Software Can Now Estimate Parameters For Each Respondent

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
January 2001

Statistical Analysis When You Don't Need The Big Guns: Xlstat Software Offers Accessible And Inexpensive Analysis And Graphing

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
January 2000

Software Review Latent Class Analysis: Latent Gold 2.0 Vs. Glimmix 2.0 Two New Lca-based Software Programs Help Unveil Research Solutions

JOURNAL : MARKETING RESEARCH

CONTRIBUTORS: Kenneth Deal
August 1998

Measuring The Returns To Tourism Advertising

JOURNAL : JOURNAL OF TRAVEL RESEARCH

CONTRIBUTORS: David W Butterfield, Kenneth Deal,
February 1998

Incidence Of Latex Sensitization Among Latex Glove Users??????

JOURNAL : JOURNAL OF ALLERGY AND CLINICAL IMMUNOLOGY

CONTRIBUTORS: Gordon L Sussman, Gary M Liss, Kenneth Deal, Shirley Brown, Maureen Cividino, Sidney Siu, Donald H Beezhold, Gordon Smith, Mark C Swanson, John Yunginger
February 1998

Incidence Of Latex Sensitization Among Latex Glove Users.

JOURNAL : J ALLERGY CLIN IMMUNOL

CONTRIBUTORS: Gl Sussman, Gm Liss, Kenneth Deal, S Brown, M Cividino, S Siu, Dh Beezhold, G Smith, Mc Swanson, J Yunginger, A Douglas, Dl Holness, P Lebert, , , K Turjanmaa
May 1997

Latex Allergy: Epidemiological Study Of 1351 Hospital Workers.

JOURNAL : OCCUPATIONAL AND ENVIRONMENTAL MEDICINE

CONTRIBUTORS: Gm Liss, Gl Sussman, Kenneth Deal, S Brown, M Cividino, S Siu, Dh Beezhold, G Smith, Mc Swanson, J Yunginger, A Douglas, Dl Holness, P Lebert, P Keith, S Wasserman, K Turjanmaa

A Bilinear-quadratic Differential Game In Advertising

CONTRIBUTORS: Kenneth Deal, Suresh Sethi, G L Thompson

OTHER PUBLICATIONS

October 2018

Does The Risk Of Emergency Department Visits And Hospitalizations During Systemic Therapy For Cancer Influence Patient Decisions Regarding Treatment?

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY

CONTRIBUTORS: Monika K Krzyzanowska, Cameron Phillips, Kenneth Deal, Melanie Lynn Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi
May 2018

Does The Risk Of Emergency Department Visits And Hospitalizations During Systemic Therapy For Cancer Influence Patients’ Decisions Regarding Treatment?

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY

CONTRIBUTORS: Cameron Phillips, Kenneth Deal, Melanie Lynn Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi, Monika K Krzyzanowska
May 2017

Patients' Preferences And Trade-offs In Choosing A Surgeon To Decrease Waiting Times

CONFERENCE : VALUE IN HEALTH

CONTRIBUTORS: Da Marshall, Kenneth Deal, B Conner-spady, E Bohm, G Hawker, L Loucks, C Sanmartin, K Macdonald, T Noseworthy
May 2017

The Value Of Diagnostic Testing For Parents Of Children With Rare Genetic Diseases

CONFERENCE : VALUE IN HEALTH

CONTRIBUTORS: Da Marshall, K Macdonald, Fp Bernier, Am Innes, T Hartley, B Mcinnes, Kenneth Deal, M Gillespie, A Mackenzie, Km Boycott
2016

Consumers’ Attitude Toward Insurance Companies: A Sentiment Analysis Of Online Consumer Reviews

CONFERENCE : AMCIS 2016: SURFING THE IT INNOVATION WAVE - 22ND AMERICAS CONFERENCE ON INFORMATION SYSTEMS

CONTRIBUTORS: Maryam Ghasemaghaei, Kenneth Deal, Sp Eslami, Khaled S Hassanein
November 2013

Access To Personalized Medicine: Factors Influencing The Use And Value Of Gene Expression Profiling In Treatment Decision Making.

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY

CONTRIBUTORS: Yvonne Bombard, Linda Rozmovits, Maureen E Trudeau, Natasha B Leighl, Kenneth Deal, Deborah Marshall
May 2013

Evaluation Of Post-cardiac Arrest Therapeutic Hypothermia

CONFERENCE : CLINICAL NURSE SPECIALIST

CONTRIBUTORS: Kenneth Deal, A Balzer-costin, S Young
May 2012

The Value Of Personalizing Medicine: Medical Oncologists' And Patients' Perspectives On Genomic Testing Of Breast Tumors In Chemotherapy Treatment Decisions

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY

CONTRIBUTORS: Maureen E Trudeau, Yvonne Bombard, Linda Rozmovits, Natasha B Leighl, Kenneth Deal, Deborah Marshall
February 2009

A Sox10-histone2bvenus Bac Transgene Enables Imaging And Isolation Of Multipotent Enteric Neural Crest-derived Progenitors

CONFERENCE : NEUROGASTROENTEROLOGY AND MOTILITY

CONTRIBUTORS: Jc Corpening, Va Cantrell, S Byers, Kenneth Deal, Em Southard-smith
March 2005

Modern Marketing Research: Step By Step

CONTRIBUTORS: Chuck Chakrapani Ph D, Kenneth Deal
March 2005

Modern Marketing Research: Step By Step

CONTRIBUTORS: Chuck Chakrapani Ph D, Kenneth Deal
March 2005

Modern Marketing Research: Step By Step

CONTRIBUTORS: Chuck Chakrapani Ph D, Kenneth Deal
December 2002

A Student Guide To Spss 11.0 For Windows

CONTRIBUTORS: Kenneth Deal
March 1992

Marketing Research In Canada: Methods And Practice

CONTRIBUTORS: Chuck Chakrapani Ph D, Kenneth Deal