Marketing

The faculty expertise in the marketing area is diverse and includes B2B and industrial marketing, innovations and new products, services, pricing, distribution channels, e-commerce and numerous other subjects.

Members of the marketing faculty publish in top rated journals such as Marketing ScienceJournal of MarketingJournal of Marketing ResearchJournal of RetailingJournal of Product Innovation ManagementIJRIM and others.  The faculty has attracted significant research income from prestigious external research funding sources such as SSHRC, ORDCF, ORF-RE as well as industry funding sources such as Sears Canada.  Several members of the faculty serve in prestigious federal grant adjudication committees.

The marketing area boasts some of the finest and award-winning teachers in the university, who teach in the undergraduate, MBA and doctoral programs. Courses offered by the faculty are rooted in marketing theory and incorporate practical components, including in-class and extra-curricular activities, that allow students to apply their knowledge. The area faculty often work closely with the marketing industry to innovate and develop courses many of which have significant experiential content.  Several experientially driven programs spear-headed within the area, including MARS Apprentice and Canada’s Next Top Ad Executive (CNTAE), have gained national recognition for industry and academia partnerships.

Faculty

William Allender

WILLIAM ALLENDER

Assistant Professor

Dr. Allender’s research focuses on the development and application of statistical methods in marketing. His research deals with quantifying aspects of consumer behaviour using data routinely...

Kenneth Deal

KENNETH DEAL

Professor

Professor Deal is an instructor, researcher and consultant, prioritizing marketing analytics, research and modelling to provide significant insights that help organizations build and enhance...

Manish Kacker

MANISH KACKER

Associate Professor

Dr. Kacker’s interests revolve around addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business. His primary...

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ELKO KLEINSCHMIDT

Professor Emeritus

Prof. Kleinschmidt is a leading expert on the process of new product development, portfolio management of new products, and success factors for new product development programs. He is a recognized...

Mandeep S Malik

MANDEEP S MALIK

Associate Professor

Besides his academic experience, Professor Malik brings extensive business expertise to his teaching role at the School of Business. Starting in India, in 1983, he worked in a variety of...

Devashish Pujari

DEVASHISH PUJARI

Professor

Dr. Pujari’s research focuses on the intersection of “innovation and sustainability”, investigating sustainable product innovation, collaborative relationships for developing...

Sourav Ray

SOURAV RAY

Professor

Sourav Ray is Professor of Marketing in McMaster University in Canada. His expertise and research interests include industrial and business to business marketing strategy with specific interests...

Marvin George Ryder

MARVIN GEORGE RYDER

Associate Professor

Marvin Ryder has taught for 34 years and has mentored more than 7,000 graduate and undergraduate students. In 2000, Marvin was named as Chair of the Transition Board for the new City of Hamilton....

Ruhai Wu

RUHAI WU

Associate Professor

Ruhai Wu is a tenured associate professor in marketing at DeGroote School of Business. He received Bachelor and Master of Finance from Tsinghua University, China, and Master and Ph.D. of...

Publications

JOURNAL PUBLICATIONS

August 2019

Practicing Partial Resale On The Internet: Scalping, Resale Structure, And Firm Profit

JOURNAL : 2008 WORKSHOP ON INFORMATION TECHNOLOGIES AND SYSTEMS, WITS 2008
CONTRIBUTORS: R Wu, X Geng, Ab Whinston
August 2019

Export Strategies, Firm Internal Factors And Export Performance Of Industrial Firms : A Canadian Empirical Analysis

CONTRIBUTORS: Elko Kleinschmidt
June 2019

What Influences Educators’ Design Preferences For Bullying Prevention Programs? Multi-level Latent Class Analysis Of A Discrete Choice Experiment

JOURNAL : SCHOOL MENTAL HEALTH
CONTRIBUTORS: Charles E Cunningham, Heather Rimas, Tracy Vaillancourt, Bailey Stewart, Ken Deal, Lesley Cunningham, Thuva Vanniyasingam, Eric Duku, Don H Buchanan, Lehana Thabane
March 2019

What Antibullying Program Designs Motivate Student Intervention In Grades 5 To 8?

JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY
CONTRIBUTORS: Charles E Cunningham, Heather Rimas, Tracy Vaillancourt, Bailey Stewart, Ken Deal, Lesley Cunningham, Thuva Vanniyasingam, Eric Duku, Don H Buchanan, Lehana Thabane
August 2019

A Bilinear-Quadratic Differential Game In Advertising

CONTRIBUTORS: Ken Deal, Suresh Sethi, G L Thompson
August 2019

Lessons From 238 Companies: Senior Management, Exploitation, Exploration, And Corporate Entrepreneurship Performance

JOURNAL : FRONTIERS OF ENTREPRENEURSHIP RESEARCH
CONTRIBUTORS: Heidi Bertels, Peter Koen, Elko Kleinschmidt
August 2019

VIRTUAL CORPORATE ENTREPRENEURSHIP TEAMS: DOES CULTURE AND DO COMMUNITIES OF PRACTICE HELP? (SUMMARY)

CONTRIBUTORS: Heidi Bertels, Peter Koen, Elko Kleinschmidt
April 2018

How Do Patients Trade-off Surgeon Choice And Waiting Times For Total Joint Replacement: A Discrete Choice Experiment

JOURNAL : OSTEOARTHRITIS AND CARTILAGE
CONTRIBUTORS: Da Marshall, K Deal, B Conner-spady, E Bohm, G Hawker, L Loucks, Kv Macdonald, T Noseworthy
March 2017

Examining Parents’ Preferences For Group Parent Training For ADHD When Individual Parent Training Is Unavailable

JOURNAL : JOURNAL OF CHILD AND FAMILY STUDIES
CONTRIBUTORS: Frances A Wymbs, Yvonne Chen, Heather M Rimas, Ken Deal, Daniel A Waschbusch, William E Pelham
May 2017

Green Product Innovation In Manufacturing Firms: A Sustainability-Oriented Dynamic Capability Perspective

JOURNAL : BUSINESS STRATEGY AND THE ENVIRONMENT
CONTRIBUTORS: Rosa Maria Dangelico, Devashish Pujari, Pierpaolo Pontrandolfo
September 2016

Understanding Value-Added Resellers’ Assortments Of Multicomponent Systems

JOURNAL : JOURNAL OF MARKETING
CONTRIBUTORS: Sourav Ray, Mark E Bergen, George John
2016

Search And Price Dispersion In Online Grocery Markets

CONTRIBUTORS: Timothy J Richards, Stephen F Hamilton, William Allender
April 2016

How Firm Strategies Impact Size Of Partner-Based Retail Networks: Evidence From Franchising

JOURNAL : JOURNAL OF SMALL BUSINESS MANAGEMENT
CONTRIBUTORS: Manish Kacker, Rajiv P Dant, Jamie Emerson, Anne T Coughlan
September 2016

Examining Parents’ Preferences For Group And Individual Parent Training For Children With ADHD Symptoms

JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY
CONTRIBUTORS: Frances A Wymbs, Charles E Cunningham, Yvonne Chen, Heather M Rimas, Ken Deal, Daniel A Waschbusch, William E Pelham
October 2016

What Limits The Effectiveness Of Antibullying Programs? A Thematic Analysis Of The Perspective Of Teachers

JOURNAL : JOURNAL OF SCHOOL VIOLENCE
CONTRIBUTORS: Charles E Cunningham, Heather Rimas, Stephanie Mielko, Cailin Mapp, Lesley Cunningham, Don Buchanan, Tracy Vaillancourt, Yvonne Chen, Ken Deal, Madalyn Marcus
July 2016

The Influence Of Gene Expression Profiling On Decisional Conflict In Decision Making For Early-stage Breast Cancer Chemotherapy

JOURNAL : EUROPEAN JOURNAL OF CANCER
CONTRIBUTORS: Karen V Macdonald, Yvonne Bombard, Ken Deal, Maureen Trudeau, Natasha Leighl, Deborah A Marshall

OTHER PUBLICATIONS

August 2019

PROJECT PORTFOLIO MANAGEMENT AND ENTERPRISE DECISION MAKING: BENCHMARKING PRACTICES AND OUTCOMES

CONTRIBUTORS: Catherine Killen, Robert A Hunt, Elko Kleinschmidt
August 2019

Erfolgsfaktor Markt – Kundenorientierte Produktinnovation

CONTRIBUTORS: Elko Kleinschmidt, Horst Geschka, Robert Cooper
August 2019

Portfolio Management For New Products

CONTRIBUTORS: Scott G, Scott Edgett, Elko J, Elko Kleinschmidt, J
October 2018

Does The Risk Of Emergency Department Visits And Hospitalizations During Systemic Therapy For Cancer Influence Patient Decisions Regarding Treatment?

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY
CONTRIBUTORS: Monika K Krzyzanowska, Cameron Phillips, Ken Deal, Melanie Lynn Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi
May 2018

Does The Risk Of Emergency Department Visits And Hospitalizations During Systemic Therapy For Cancer Influence Patients’ Decisions Regarding Treatment?

CONFERENCE : JOURNAL OF CLINICAL ONCOLOGY
CONTRIBUTORS: Cameron Phillips, Ken Deal, Melanie Lynn Powis, Simron Singh, Laavanya Dharmakulaseelan, Harsh Naik, Aditi Dobriyal, Nasrin Alavi, Monika K Krzyzanowska
April 2018

CTV News "Taking Stock" - Trade Dispute Between U.S. And China

CONTRIBUTORS: Mg Ryder
May 2017

THE VALUE OF DIAGNOSTIC TESTING FOR PARENTS OF CHILDREN WITH RARE GENETIC DISEASES

CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: Da Marshall, K Macdonald, Fp Bernier, Am Innes, T Hartley, B Mcinnes, K Deal, M Gillespie, A Mackenzie, Km Boycott
May 2017

PATIENTS' PREFERENCES AND TRADE-OFFS IN CHOOSING A SURGEON TO DECREASE WAITING TIMES

CONFERENCE : VALUE IN HEALTH
CONTRIBUTORS: Da Marshall, K Deal, B Conner-spady, E Bohm, G Hawker, L Loucks, C Sanmartin, K Macdonald, T Noseworthy
July 2017

Performance Impact Of Distribution Expansion: A Review And Research Agenda

CONTRIBUTORS: J Hibbard, M Kacker, F Sadeh
July 2016

Search And Price Dispersion In Online Grocery Markets

CONTRIBUTORS: Timothy J Richards, Stephen F Hamilton, William Allender
September 2016

The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-Analysis

CONTRIBUTORS: F Sadeh, M Kacker
January 2016

Seller Manipulation Of Consumer Reviews Under Competition

CONFERENCE : 2016 49TH HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS)
CONTRIBUTORS: Ruhai Wu, Chun Qiu