Marketing

The faculty expertise in the marketing area is diverse and includes B2B and industrial marketing, innovations and new products, services, pricing, distribution channels, e-commerce and numerous other subjects.

Members of the marketing faculty publish in top rated journals such as Marketing ScienceJournal of MarketingJournal of Marketing ResearchJournal of RetailingJournal of Product Innovation ManagementIJRIM and others.  The faculty has attracted significant research income from prestigious external research funding sources such as SSHRC, ORDCF, ORF-RE as well as industry funding sources such as Sears Canada.  Several members of the faculty serve in prestigious federal grant adjudication committees.

The marketing area boasts some of the finest and award-winning teachers in the university, who teach in the undergraduate, MBA and doctoral programs. Courses offered by the faculty are rooted in marketing theory and incorporate practical components, including in-class and extra-curricular activities, that allow students to apply their knowledge. The area faculty often work closely with the marketing industry to innovate and develop courses many of which have significant experiential content.  Several experientially driven programs spear-headed within the area, including MARS Apprentice and Canada’s Next Top Ad Executive (CNTAE), have gained national recognition for industry and academia partnerships.

Faculty

William Allender

WILLIAM ALLENDER

Assistant Professor

Dr. Allender’s research focuses on the development and application of statistical methods in marketing. His research deals with quantifying aspects of consumer behaviour using data routinely...

Kenneth Deal

KENNETH DEAL

Professor

Professor Deal is an instructor, researcher and consultant, prioritizing marketing analytics, research and modelling to provide significant insights that help organizations build and enhance...

Manish Kacker

MANISH KACKER

Associate Professor

Dr. Kacker’s interests revolve around addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business. His primary...

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ELKO KLEINSCHMIDT

Professor Emeritus

Prof. Kleinschmidt is a leading expert on the process of new product development, portfolio management of new products, and success factors for new product development programs. He is a recognized...

Mandeep S Malik

MANDEEP S MALIK

Associate Professor

Besides his academic experience, Professor Malik brings extensive business expertise to his teaching role at the School of Business. Starting in India, in 1983, he worked in a variety of...

Yang Pan

YANG PAN

Assistant Professor

Devashish Pujari

DEVASHISH PUJARI

Professor

Dr. Pujari’s research focuses on the intersection of “innovation and sustainability”, investigating sustainable product innovation, collaborative relationships for developing...

Sourav Ray

SOURAV RAY

Professor

Sourav Ray is Professor of Marketing in McMaster University in Canada. His expertise and research interests include industrial and business to business marketing strategy with specific interests...

Marvin George Ryder

MARVIN GEORGE RYDER

Associate Professor

Marvin Ryder has taught for 34 years and has mentored more than 7,000 graduate and undergraduate students. In 2000, Marvin was named as Chair of the Transition Board for the new City of Hamilton....

Shashank Vaid

SHASHANK VAID

Assistant Professor

Ruhai Wu

RUHAI WU

Associate Professor

Ruhai Wu is a tenured associate professor in marketing at DeGroote School of Business. He received Bachelor and Master of Finance from Tsinghua University, China, and Master and Ph.D. of...

Publications

JOURNAL PUBLICATIONS

2019

What Influences Educators’ Design Preferences For Bullying Prevention Programs? Multi-level Latent Class Analysis Of A Discrete Choice Experiment

JOURNAL : SCHOOL MENTAL HEALTH
CONTRIBUTORS: Charles E Cunningham, Heather Rimas, Tracy Vaillancourt, Bailey Stewart, Ken Deal, Lesley Cunningham, Thuva Vanniyasingam, Eric Duku, Don H Buchanan, Lehana Thabane
2019

What Antibullying Program Designs Motivate Student Intervention In Grades 5 To 8?

JOURNAL : JOURNAL OF CLINICAL CHILD & ADOLESCENT PSYCHOLOGY
CONTRIBUTORS: Charles E Cunningham, Heather Rimas, Tracy Vaillancourt, Bailey Stewart, Ken Deal, Lesley Cunningham, Thuva Vanniyasingam, Eric Duku, Don H Buchanan, Lehana Thabane
August 2019

Pricing Better

CONTRIBUTORS: Sourav Ray, Li Wang, Daniel Levy, Mark Bergen
2019

Joint Marketing And Sales Appointment: Uncertainty From Intertwining Of Marketing And Sales In One Position

JOURNAL : INDUSTRIAL MARKETING MANAGEMENT
CONTRIBUTORS: Shashank Vaid, Michael Ahearne, Ryan Krause