Marketing

The faculty expertise in the marketing area is diverse and includes B2B and industrial marketing, innovations and new products, services, pricing, distribution channels, e-commerce and numerous other subjects.

Members of the marketing faculty publish in top rated journals such as Marketing ScienceJournal of MarketingJournal of Marketing ResearchJournal of RetailingJournal of Product Innovation ManagementIJRIM and others.  The faculty has attracted significant research income from prestigious external research funding sources such as SSHRC, ORDCF, ORF-RE as well as industry funding sources such as Sears Canada.  Several members of the faculty serve in prestigious federal grant adjudication committees.

The marketing area boasts some of the finest and award-winning teachers in the university, who teach in the undergraduate, MBA and doctoral programs. Courses offered by the faculty are rooted in marketing theory and incorporate practical components, including in-class and extra-curricular activities, that allow students to apply their knowledge. The area faculty often work closely with the marketing industry to innovate and develop courses many of which have significant experiential content.  Several experientially driven programs spear-headed within the area, including MARS Apprentice and Canada’s Next Top Ad Executive (CNTAE), have gained national recognition for industry and academia partnerships.

Faculty

Manish Kacker

MANISH KACKER

Associate Professor

Dr. Kacker’s interests revolve around addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business. His primary...

Chris Ling

CHRIS LING

Assistant Professor

Mandeep Malik

MANDEEP MALIK

Associate Professor

Yang Pan

YANG PAN

Assistant Professor

Sourav Ray

SOURAV RAY

Professor - Area Chair

Sourav Ray is Professor of Marketing in McMaster University in Canada. His expertise and research interests include industrial and business to business marketing strategy with specific interests...

Marvin Ryder

MARVIN RYDER

Associate Professor

Marvin Ryder has taught for 34 years and has mentored more than 7,000 graduate and undergraduate students. In 2000, Marvin was named as Chair of the Transition Board for the new City of Hamilton....

Sash Vaid

SASH VAID

Assistant Professor

Ruhai Wu

RUHAI WU

Associate Professor

Ruhai Wu is a tenured associate professor in marketing at DeGroote School of Business. He received Bachelor and Master of Finance from Tsinghua University, China, and Master and Ph.D. of...

Publications

JOURNAL PUBLICATIONS

March 2022

Sports Sponsorship Announcements And Marketing Capability

JOURNAL : JOURNAL OF SPORT MANAGEMENT
CONTRIBUTORS: Kamran Eshghi, Hesam Shahriari, Sourav Ray
March 2021

Conflict And Performance In Channels: A Meta-analysis

JOURNAL : JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
CONTRIBUTORS: Kamran Eshghi, Sourav Ray
July 2021

Operations?related Structural Flux: Firm Performance Effects Of Executives’ Appointments And Exits

JOURNAL : PRODUCTION AND OPERATIONS MANAGEMENT
CONTRIBUTORS: Sash Vaid, Michael Ahearne, Ryan Krause

OTHER PUBLICATIONS

November 2021

Retail Pricing Format And Rigidity Of Regular Prices

CONTRIBUTORS: Sourav Ray, Avichai Snir, Daniel Levy