The faculty expertise in the marketing area is diverse and includes B2B and industrial marketing, innovations and new products, services, pricing, distribution channels, e-commerce and numerous other subjects.
Members of the marketing faculty publish in top rated journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Product Innovation Management, IJRIM and others. The faculty has attracted significant research income from prestigious external research funding sources such as SSHRC, ORDCF, ORF-RE as well as industry funding sources such as Sears Canada. Several members of the faculty serve in prestigious federal grant adjudication committees.
The marketing area boasts some of the finest and award-winning teachers in the university, who teach in the undergraduate, MBA and doctoral programs. Courses offered by the faculty are rooted in marketing theory and incorporate practical components, including in-class and extra-curricular activities, that allow students to apply their knowledge. The area faculty often work closely with the marketing industry to innovate and develop courses many of which have significant experiential content. Several experientially driven programs spear-headed within the area, including MARS Apprentice and Canada’s Next Top Ad Executive (CNTAE), have gained national recognition for industry and academia partnerships.
Dr. Allender’s research focuses on the development and application of statistical methods in marketing. His research deals with quantifying aspects of consumer behaviour using data routinely...
Dr. Kacker’s interests revolve around addressing managerial problems in the intersecting domains of marketing strategy, distribution channels, entrepreneurship and small business. His primary...
Professor - Area Chair
Sourav Ray is Professor of Marketing in McMaster University in Canada. His expertise and research interests include industrial and business to business marketing strategy with specific interests...
Marvin Ryder has taught for 34 years and has mentored more than 7,000 graduate and undergraduate students. In 2000, Marvin was named as Chair of the Transition Board for the new City of Hamilton....
Ruhai Wu is a tenured associate professor in marketing at DeGroote School of Business. He received Bachelor and Master of Finance from Tsinghua University, China, and Master and Ph.D. of...