DeGroote is tackling complex issues facing society today through discovery and the advancement of knowledge across a broad spectrum of areas. It is through innovative and interdisciplinary research happening at our various centres and institutes that DeGroote researchers are helping to transform the world we live in.
McMaster Digital Transformation Research Centre (MDTRC) is designed as a knowledge hub to engage in three primary mandates focused on digital transformation: collaborative multidisciplinary research, outreach to academic and non-academic partners, training and education, as well as the development of custom training and educational content.
The centre operates at the nexus of business, neuroscience, psychology, computer science, communications/media/social media fields, engineering, and economics.
Learn More
The Centre for Research on Community-oriented Entrepreneurship (CRCE) seeks to develop future generations of diverse entrepreneurs through innovative scholarship and educational services supporting environmentally responsible and socially inclusive entrepreneurship.
Their mission is to foster research that builds prosperous and resilient communities, emphasizing environmental sustainability and community focus. By supporting diverse individuals CRCE aims to spur innovative solutions to current and future challenges. CRCE’s goal is to promote economic prosperity, environmental sustainability, and social inclusion.
Learn More
The McMaster Centre for Research on Employment and Work (MCREW) fosters innovative interdisciplinary research on changing work, workers and workplaces. The Centre unites leading McMaster researchers who study how employees navigate, adapt to, and at times resist changing workplace demands, and how worker behaviors and expectations affect organizations. Their goal is to address systemic barriers and generate innovations to help employers and governments ensure access to inclusive and equitable workplaces.
[More coming soon]
The Connelly Laboratory for Organizational Behavior Research is dedicated to studying the evolving nature of workplaces. The researchers specifically focus on demographics that are frequently marginalized, such as part-time workers, independent contractors, temporary employees, mobile workers, temporary foreign workers, and workers with disabilities.
The lab addresses a crucial gap in the understanding of organizational behavior by providing a specialized research environment. Despite the profound impact of workplace dynamics on individuals, they often remain poorly comprehended. Through the formulation and testing of hypotheses via experiments and data analysis from real-world workplace settings, the lab seeks to advance knowledge in this area.
Learn More
The Marketing and Supply Chain Analytics (MiSCAN) lab explores the application of big data in marketing and supply chain. It focuses on understanding consumer behavior, creating marketing campaigns and optimizing supply chains by harnessing the power of information. The team of researchers is dedicated to improving efficiency and productivity through innovative use of big data analytics. By combining customer and supply chain information, the lab generates actionable business intelligence aimed at informing strategic decisions across various business processes, including sourcing, operations management, marketing and customer relationship management.
Learn More
The Michael Lee-Chin & Family Institute for Strategic Business Studies research, education and outreach endeavors aim to equip aspiring business professionals with the necessary tools and knowledge to enhance understanding and proficiency in strategic business valuation for investment purposes. Furthermore, it strives to share these advancements with academic and professional circles, as well as with students, thereby contributing to the broader dissemination of knowledge.
Learn More
