The faculty expertise in the marketing area is diverse and includes B2B and industrial marketing, innovations and new products, services, pricing, distribution channels, e-commerce and numerous other subjects.
The marketing area boasts some of the finest and award-winning teachers in the university, who teach in the undergraduate, MBA and doctoral programs. Courses offered by the faculty are rooted in marketing theory and incorporate practical components, including in-class and extra-curricular activities, that allow students to apply their knowledge.
Area faculty often work closely with the marketing industry to innovate and develop courses, many of which have significant experiential content. Several experientially driven programs spear-headed within the area, including MARS Apprentice and Canada’s Next Top Ad Executive (CNTAE), have gained national recognition for industry and academia partnerships.
