Sourav Ray

Dr. Sourav Ray

Professor

Marketing

Faculty

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BIO

Sourav Ray is Professor of Marketing in McMaster University in Canada. His expertise and research interests include industrial and business to business marketing strategy with specific interests in hi-tech products, distribution and pricing. He uses both emerging and traditional research tools in data analytics, models and marketing research. Sourav's contribution to cutting edge marketing thought is recognized globally and he is a frequent speaker at seminars, conferences and workshops nationally and around the world. Top academic journals in Marketing and Economics such as Journal of Marketing, Marketing Science, Journal of Monetary Economics and Journal of Law and Economics, have published his papers. Sourav’s current research efforts include questions such as: how can marketing distribution channels like franchises and dealerships improve their business performance; how can supply chains and distribution channels in hi-tech industries use industrial big data to manage business relationships; how can retailers use emerging retail technology for enhancing their profitability; and how can retailers implement pricing changes most effectively. Sourav has almost twenty years of experience teaching Marketing at all levels from the general undergraduate and MBA, to more specialized MSc, and PhD programs. He has won and been nominated for several teaching awards. He currently supervises several PhD dissertations in Marketing, all in the domain of his research interests. Sourav has been a member of the SSHRC (Social Science and Humanities Research Council of Canada) grant adjudication committee for four years. He is the founder chair of the VIV Workshops; a co-founder and co-chair of the Canadian Empirical and Theoretical (ET) Symposium on Marketing Strategy; and the Research Director - Marketing Analytics, of MiSCAN (Marketing and Supply Chain Analytics) lab in Burlington. Outside of academics, Sourav actively connects with practice through his private consulting and collaborations with different industry associations and firms. Sourav received a Ph.D. in Marketing from University of Minnesota, Minneapolis and a Master's and Bachelor's degrees in Aerospace Engineering from Texas A&M University, College Station and Indian Institute of Technology (IIT) Kharagpur, respectively.

JOURNAL PUBLICATIONS

September 2016

Understanding Value-Added Resellers’ Assortments Of Multicomponent Systems

JOURNAL : JOURNAL OF MARKETING

CONTRIBUTORS: Sourav Ray, Mark E Bergen, George John
January 2015

Understanding Value-Added Resellers' Assortments Of Multi-Component Systems

JOURNAL : SSRN ELECTRONIC JOURNAL

CONTRIBUTORS: Sourav Ray, Mark E Bergen, George John
September 2012

Multicomponent Systems Pricing: Rational Inattention And Downward Rigidities

JOURNAL : JOURNAL OF MARKETING

CONTRIBUTORS: Sourav Ray, Charles A Wood, Paul R Messinger
May 2008

Asymmetric Price Adjustment In The Small

CONTRIBUTORS: Haipeng Allan Chen, Daniel Levy, Sourav Ray, Mark Bergen
May 2008

When Little Things Mean A Lot: On The Inefficiency Of Item-Pricing Laws

JOURNAL : THE JOURNAL OF LAW AND ECONOMICS

CONTRIBUTORS: Mark Bergen, Daniel Levy, Sourav Ray, Paul H Rubin, Benjamin Zeliger
October 2007

Asymmetric Price Adjustment: Evidence From Weekly Product-level Scanner Price Data

JOURNAL : MANAGERIAL AND DECISION ECONOMICS

CONTRIBUTORS: Georg Müller, Sourav Ray
March 2006

Asymmetric Wholesale Pricing: Theory And Evidence

JOURNAL : MARKETING SCIENCE

CONTRIBUTORS: Sourav Ray, Haipeng Allan Chen, Mark E Bergen, Daniel Levy
January 2003

A Theory Of Entrepreneurial Opportunity Identification And Development

JOURNAL : JOURNAL OF BUSINESS VENTURING

CONTRIBUTORS: Alexander Ardichvili, Richard Cardozo, Sourav Ray
March 1997

Measurement Of Nonlinear Damping In A Gr/Al Metal-matrix Composite

JOURNAL : EXPERIMENTAL MECHANICS

CONTRIBUTORS: Vk Kinra, S Ray, C Zhu, Rd Friend, Sp Rawal

OTHER PUBLICATIONS

August 2013

Leaving The Tier: An Examination Of Asymmetry In Pricing Patterns In Online High Tech Shops

CONFERENCE : CO-CREATED EFFECTIVE, AGILE, AND TRUSTED ESERVICES

CONTRIBUTORS: Charles A Wood, Souvrav Ray, Paul Messinger, Jonna Järveläinen, Hongxiu Li, Anne-marie Tuikka, Tiina Kuusela
February 2012

Applications Of Agency Theory In B2B Marketing: Review And Future Directions

CONTRIBUTORS: Ranjan Banerjee, Mark Bergen, Shantanu Dutta, Sourav Ray
December 2011

When Little Things Mean A Lot: On The Inefficiency Of Item Pricing Laws

CONTRIBUTORS: Mark E Bergen, Daniel Levy, Sourav Ray, Paul H Rubin, Benjamin Zeliger
December 2011

Asymmetric Price Adjustment In The Small

CONTRIBUTORS: Daniel Levy, Haipeng Allan Chen, Sourav Ray, Mark E Bergen
December 2011

Asymmetric Wholesale Pricing: Theory And Evidence

CONTRIBUTORS: Sourav Ray, Haipeng Allan Chen, Mark E Bergen, Daniel Levy
March 2010

Leaving The Tier: Asymmetry In Pricing Patterns In Online High Tech Shops

CONFERENCE : 2010 43RD HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES

CONTRIBUTORS: Charles A Wood, Sourav Ray, Paul Messinger
January 2010

Leaving The Tier: Asymmetry In Pricing Patterns In Online High Tech Shops

CONFERENCE : 43RD HAWAII INTERNATIONAL CONFERENCE ON SYSTEMS SCIENCES VOLS 1-5 (HICSS 2010)

CONTRIBUTORS: Charles A Wood, Sourav Ray, Paul Messinger
January 2010

Marketing In A World With Costs Of Price Adjustment

CONTRIBUTORS: Shantanu Dutta, Mark E Bergen, Sourav Ray
May 2008

Asymmetric Price Adjustment In The Small

CONTRIBUTORS: Haipeng Allan Chen, Daniel Levy, Sourav Ray, Mark Bergen
May 2008

When Little Things Mean A Lot: On The Inefficiency Of Item?Pricing Laws

CONTRIBUTORS: Mark Bergen, Daniel Levy, Sourav Ray, Paul H Rubin, Benjamin Zeliger
March 2005

Asymmetric Wholesale Pricing: Theory And Evidence

CONTRIBUTORS: Sourav Ray, Haipeng Chen, Mark Bergen, Daniel Levy
July 2004

Asymmetric Price Adjustment "in The Small:" An Implication Of Rational Inattention

CONTRIBUTORS: Daniel Levy, Haipeng Allan Chen, Sourav Ray, Mark Bergen
May 2004

When Little Things Mean A Lot: On The Inefficiency Of Item Pricing Laws

CONTRIBUTORS: Mark Bergen, Daniel Levy, Sourav Ray, Paul Rubin, Benjamin Zeliger

Asymmetric Price Adjustment In The Small: An Implication Of Rational Inattention

CONTRIBUTORS: Daniel Levy, Haipeng Chen, Sourav Ray, Mark Bergen

Asymmetric Wholesale Pricing: Theory And Evidence

CONTRIBUTORS: Sourav Ray, Haipeng Chen, Mark Bergen, Daniel Levy

When Little Things Mean A Lot: On The Inefficiency Of Item Pricing Laws

CONTRIBUTORS: Mark Bergen, Daniel Levy, Sourav Ray, Paul Rubin, Benjamin Zeliger