Maureen Hupfer

Dr. Maureen Hupfer

Associate Professor

Health Policy and Management

Faculty

CONTACT INFORMATION
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BIO

Dr. Hupfer’s research interests include gender, self-concept and information processing, visual imagery in advertising, and marketing history. She teaches courses in Consumer Behaviour and Advertising and Promotion at both the undergraduate and graduate levels.

JOURNAL PUBLICATIONS

August 2019

Communicating With The Agentic Woman And The Communal Man: Are Stereotypic Advertising Appeals Still Relevant?

JOURNAL : ACADEMY OF MARKETING SCIENCE REVIEW
CONTRIBUTORS: Maureen Hupfer
September 2005

Getting Something For Nothing

JOURNAL : JOURNAL OF INTERACTIVE ADVERTISING
CONTRIBUTORS: Maureen E Hupfer, Alex Grey
April 2004

Mission Statements In Canadian Hospitals

JOURNAL : JOURNAL OF HEALTH ORGANIZATION AND MANAGEMENT
CONTRIBUTORS: Christopher K Bart, Maureen Hupfer

OTHER PUBLICATIONS

September 2001

Quantifying The Sources Of Value Of A Public Service

CONFERENCE : JOURNAL OF PUBLIC POLICY & MARKETING

CONTRIBUTORS: Adam Finn, Stuart Mcfadyen, Colin Hoskins, Maureen Hupfer
January 2000

Quantifying The Sources Of Value Of A Public Service

CONFERENCE : 2000 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS

CONTRIBUTORS: A Finn, S Mcfadyen, C Hoskins, M Hupfer, Jp Workman, Wd Perreault
January 1997

A Pluralistic Approach To Visual Communication: Reviewing Rhetoric And Representation In World War I Posters

CONFERENCE : ADVANCES IN CONSUMER RESEARCH, VOL XXIV

CONTRIBUTORS: M Hupfer, M Brucks, Dj Macinnis