Maureen Hupfer

Dr. Maureen Hupfer

Associate Professor

Health Policy & Management

Faculty

CONTACT INFORMATION
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BIO

Dr. Hupfer’s research interests include gender, self-concept and information processing, visual imagery in advertising, and marketing history. She teaches courses in Consumer Behaviour and Advertising and Promotion at both the undergraduate and graduate levels.

JOURNAL PUBLICATIONS

March 2018

Digital Storytelling: An Opportunity For Libraries To Engage And Lead Their Communities

JOURNAL : CANADIAN JOURNAL OF INFORMATION AND LIBRARY SCIENCE-REVUE CANADIENNE DES SCIENCES DE L INFORMATION ET DE BIBLIOTHECONOMIE

CONTRIBUTORS: Brian Detlor, Maureen E Hupfer
December 2016

Digital Storytelling And Memory Institutions: A Case Study Using Activity Theory

JOURNAL : PROCEEDINGS OF THE ASSOCIATION FOR INFORMATION SCIENCE AND TECHNOLOGY

CONTRIBUTORS: Brian Detlor, Maureen E Hupfer
June 2006

Gender And Web Information Seeking: A Self-concept Orientation Model

JOURNAL : JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY

CONTRIBUTORS: Maureen E Hupfer, Brian Detlor
September 2005

Getting Something For Nothing

JOURNAL : JOURNAL OF INTERACTIVE ADVERTISING

CONTRIBUTORS: Maureen E Hupfer, Alex Grey
April 2004

Mission Statements In Canadian Hospitals

JOURNAL : JOURNAL OF HEALTH ORGANIZATION AND MANAGEMENT

CONTRIBUTORS: Christopher K Bart, Maureen Hupfer

Communicating With The Agentic Woman And The Communal Man: Are Stereotypic Advertising Appeals Still Relevant?

JOURNAL : ACADEMY OF MARKETING SCIENCE REVIEW

CONTRIBUTORS: Maureen Hupfer

Users And Usage Of Community Portals: The Myhamilton. Ca Experience

CONTRIBUTORS: Brian Detlor, Maureen Hupfer

OTHER PUBLICATIONS

January 2009

Online Information Seeking: Understanding Individual Differences And Search Contexts

CONFERENCE : 15TH AMERICAS CONFERENCE ON INFORMATION SYSTEMS 2009, AMCIS 2009

CONTRIBUTORS: M Hupfer
July 2007

Sex, Gender And Self-Concept: Predicting Web Shopping Site Design Preferences

CONFERENCE : EIGHTH WORLD CONGRESS ON THE MANAGEMENT OF EBUSINESS (WCMEB 2007)

CONTRIBUTORS: Maureen Hupfer
January 1997

A Pluralistic Approach To Visual Communication: Reviewing Rhetoric And Representation In World War I Posters

CONFERENCE : ADVANCES IN CONSUMER RESEARCH, VOL XXIV

CONTRIBUTORS: M Hupfer, M Brucks

Online Information Seeking: Understanding Individual Differences And Search Contexts.

CONTRIBUTORS: Maureen Hupfer