Maryam Ghasemaghaei

Ms. Maryam Ghasemaghaei

Assistant Professor

Information Systems

Faculty

BIO

Dr. Maryam Ghasemaghaei is an Assistant Professor of Information Systems at DeGroote School of Business at McMaster University. She received her MSc in Marketing from the University of Isfahan, Iran, and her PhD in Information Systems from McMaster University. Her research interests relate to technology adoption, and the use of data analytics in organizations. Her multidisciplinary education in marketing, industrial management, and information systems allows her to bring a diversified perspective to her research and teaching. Her research activities have resulted in over 20 peer-reviewed articles in academic journals, and conference proceedings such as Journal of Strategic Information Systems, Information & Management, Decision Support Systems, Computers in Human Behavior, Journal of Computer Science, and Journal of Retailing and Consumer Services.

JOURNAL PUBLICATIONS

August 2019

Key Motivators For Iranian E-shopping: A Neural Networks Based Approach

JOURNAL : JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY

CONTRIBUTORS: Maryam Ghasemaghaei, Bahram Ranjbarian, Amirhassan Monadjemi
July 2019

Impact Of MBA Programs’ Business Analytics Breadth On Salary And Job Placement: The Role Of University Ranking

JOURNAL : COMMUNICATIONS OF THE ASSOCIATION FOR INFORMATION SYSTEMS

CONTRIBUTORS: Maryam Ghasemaghaei, Bhushan Kapoor, Ofir Turel
August 2018

Improving Organizational Performance Through The Use Of Big Data

JOURNAL : JOURNAL OF COMPUTER INFORMATION SYSTEMS

CONTRIBUTORS: Maryam Ghasemaghaei
May 2014

Service Poka Yoke

JOURNAL : INTERNATIONAL JOURNAL OF MARKETING STUDIES

CONTRIBUTORS: Arash Shahin, Maryam Ghasemaghaei