Maryam Ghasemaghaei

Ms. Maryam Ghasemaghaei

Assistant Professor

Information Systems

Faculty

BIO

Dr. Maryam Ghasemaghaei is an Assistant Professor of Information Systems at DeGroote School of Business at McMaster University. She received her MSc in Marketing from the University of Isfahan, Iran, and her PhD in Information Systems from McMaster University. Her research interests relate to technology adoption, and the use of data analytics in organizations. Her multidisciplinary education in marketing, industrial management, and information systems allows her to bring a diversified perspective to her research and teaching. Her research activities have resulted in over 20 peer-reviewed articles in academic journals, and conference proceedings such as Journal of Strategic Information Systems, Information & Management, Decision Support Systems, Computers in Human Behavior, Journal of Computer Science, and Journal of Retailing and Consumer Services.

JOURNAL PUBLICATIONS

2019

Impact Of MBA Programs’ Business Analytics Breadth On Salary And Job Placement: The Role Of University Ranking

JOURNAL : COMMUNICATIONS OF THE ASSOCIATION FOR INFORMATION SYSTEMS

CONTRIBUTORS: Maryam Ghasemaghaei, Bhushan Kapoor, Ofir Turel
March 2018

Data Analytics Competency For Improving Firm Decision Making Performance

JOURNAL : THE JOURNAL OF STRATEGIC INFORMATION SYSTEMS

CONTRIBUTORS: Maryam Ghasemaghaei, Sepideh Ebrahimi, Khaled Hassanein
October 2011

Key Motivators For Iranian E-shopping: A Neural Networks Based Approach

JOURNAL : JOURNAL OF THEORETICAL AND APPLIED INFORMATION TECHNOLOGY

CONTRIBUTORS: Maryam Ghasemaghaei, Bahram Ranjbarian, Amirhassan Monadjemi
2010

Service Poka Yoke

JOURNAL : INTERNATIONAL JOURNAL OF MARKETING STUDIES

CONTRIBUTORS: Arash Shahin, Maryam Ghasemaghaei

OTHER PUBLICATIONS

January 2016

Group Bundling Versus Traditional Bundling In E-Commerce: A Field Experiment

CONFERENCE : 2016 49TH HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS)

CONTRIBUTORS: Ahmed Doha, Maryam Ghasemaghaei, Khaled Hassanein

Generating Valuable Insights Through Data Analytics: A Moderating Effects Model

CONTRIBUTORS: Maryam Ghasemaghaei, Sepideh Ebrahimi, Khaled Hassanein

Understanding The Role Of Data Analytics In Driving Discriminatory Managerial Decisions

CONTRIBUTORS: Sepideh Ebrahimi, Maryam Ghasemaghaei, Khaled Hassanein

Intention To Use Recommendation Agents For Online Shopping: The Role Of Cognitive Age And Agent Complexity

CONTRIBUTORS: Maryam Ghasemaghaei, Khaled Hassanein, Izak Benbasat