William Allender

Dr. William Allender

Assistant Professor

Marketing

Faculty

CONTACT INFORMATION

BIO

Dr. Allender’s research focuses on the development and application of statistical methods in marketing. His research deals with quantifying aspects of consumer behaviour using data routinely collected by many organizations, and its relationship to behaviour prior to purchase. These insights are used to develop new approaches to market definition and market segmentation, to inform new product development & innovation, pricing, and/or promotion decisions.

JOURNAL PUBLICATIONS

January 2021

Price Fairness And Strategic Obfuscation

JOURNAL : MARKETING SCIENCE

CONTRIBUTORS: William Allender, Jura Liaukonyte, Sherif Nasser, Timothy J Richards
2016

Search And Price Dispersion In Online Grocery Markets

CONTRIBUTORS: Timothy J Richards, Stephen F Hamilton, William Allender
March 2014

Social Networks And New Product Choice

JOURNAL : AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS

CONTRIBUTORS: Timothy J Richards, Stephen F Hamilton, William Allender
October 2013

Consumers Search And The Choice Overload Hypothesis

CONTRIBUTORS: William Allender, Timothy J Richards, Sungho Park
August 2013

Demand For Variety Under Costly Consumer Search: A Multiple-discrete/continuous Approach

CONTRIBUTORS: William Allender, Timothy J Richards, Sungho Park, Stephen F Hamilton
April 2013

Rivalry In Price And Location By Differentiated Product Manufacturers

JOURNAL : AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS

CONTRIBUTORS: Timothy J Richards, William Allender, Stephen F Hamilton
January 2013

Media Advertising And Ballot Initiatives: The Case Of Animal Welfare Regulation

JOURNAL : CONTEMPORARY ECONOMIC POLICY

CONTRIBUTORS: Timothy Richards, William Allender, Di Fang
September 2012

Brand Loyalty And Price Promotion Strategies: An Empirical Analysis

JOURNAL : JOURNAL OF RETAILING

CONTRIBUTORS: William Allender, Timothy J Richards
January 2012

Commodity Price Inflation, Retail Pass-through And Market Power

JOURNAL : INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION

CONTRIBUTORS: Timothy J Richards, William Allender, Stephen F Hamilton
December 2010

Consumer Impact Of Animal Welfare Regulation In The California Poultry Industry

JOURNAL : JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS

CONTRIBUTORS: William Allender, Timothy J Richards
February 2010

Market Diversion And Market Power: California Eggs

JOURNAL : REVIEW OF INDUSTRIAL ORGANIZATION

CONTRIBUTORS: William Allender, Timothy J Richards

OTHER PUBLICATIONS

July 2016

Search And Price Dispersion In Online Grocery Markets

CONTRIBUTORS: Timothy J Richards, Stephen F Hamilton, William Allender
June 2012

Social Networks And New Product Choice

CONTRIBUTORS: Timothy J Richards, William Allender, Stephen F Hamilton
June 2012

The Paradox Of Choice: Why More Is Good & Too Much Is Terrible

CONTRIBUTORS: Daniel Lewis, William Allender, Timothy J Richards, Stephen F Hamilton, Sungho Park
2011

Media Advertising And Ballot Initiatives: An Experimental Analysis

CONTRIBUTORS: Timothy J Richards, William Allender, Di Fang
2011

Media Advertising And Ballot Initiatives: An Experimental Analysis

CONTRIBUTORS: William Allender, Timothy J Richards, Di Fang, Maurice Doyon
2011

Market Power In The Carbonated Soft Drink Industry

CONTRIBUTORS: William Allender, Timothy J Richards
2009

Measures Of Brand Loyalty

CONTRIBUTORS: William Allender, Timothy J Richards

Commodity Price Pass-through In Differentiated Retail Food Markets

CONTRIBUTORS: Timothy J Richards, William Allender, Geoffrey M Pofahl